LIV Golf UK Broadcast Rights: TNT Sports Deal Announced
- LIV Golf announced a multi-year broadcast agreement with TNT Sports in the UK and Ireland, significantly expanding the league's television coverage. The deal includes streaming access via Finding+,...
- Discovery (WBD), and Discovery+ will jointly broadcast all LIV Golf events.
- The agreement marks a significant shift in LIV Golf's broadcast strategy, moving away from previous arrangements and establishing a consistent television presence in key European markets.
LIV Golf Secures Multi-Year Broadcast Deal with TNT Sports
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LIV Golf announced a multi-year broadcast agreement with TNT Sports in the UK and Ireland, significantly expanding the league’s television coverage. The deal includes streaming access via Finding+, ensuring all 14 LIV Golf events will be available to viewers in these regions. The 2024 season begins on February 4th in Riyadh, Saudi Arabia.
TNT Sports and Discovery+ Coverage
TNT Sports, owned by Warner Bros. Discovery (WBD), and Discovery+ will jointly broadcast all LIV Golf events. This partnership provides thorough coverage, including on-site presentation throughout the season.Warner Bros. Discovery’s official press release details the agreement.
The agreement marks a significant shift in LIV Golf’s broadcast strategy, moving away from previous arrangements and establishing a consistent television presence in key European markets.
Example: The frist event covered under the new agreement will be the LIV Golf season opener in Riyadh, saudi Arabia, on February 4th, 2024.
Expansion into the DACH Region with Sky Deutschland
In addition to the UK and Ireland deal, LIV Golf also secured broadcasting rights for the DACH region (Germany, Austria, and Switzerland) with Sky Deutschland. This further expands LIV Golf’s international reach.
This expansion demonstrates LIV Golf’s commitment to growing its global audience and establishing a strong foothold in key international markets. Sky Sports’ report on the DACH deal confirms the partnership.
Evidence: The 2026 LIV Golf campaign is scheduled to include events in ten countries across five continents, including stops in Adelaide and Hong Kong, showcasing the league’s global ambitions.
future of LIV Golf Broadcasts
LIV Golf’s broadcast strategy is evolving as the league matures. The partnerships with TNT Sports and Sky Deutschland represent a move towards more stable and widespread television coverage.
The league anticipates continued growth in viewership and engagement as it expands its global footprint and secures additional broadcast agreements. The focus on on-site presentation aims to enhance the viewing experience and provide fans with immersive coverage of LIV Golf events.