Live 95.3 Replaces Energy 95.3 in Bakersfield
## Bakersfield‘s Energy 95.3 Gets a New Vibe: Now “Live 95.3”
Bakersfield’s popular CHR station,formerly known as “Energy 95.3,” has undergone a rebranding, emerging as “Live 95.3.” The station, owned by Alpha Media, made the switch to better align with its sister stations across the contry and solidify its position as “Bakersfield’s Top Hits” station.
Listeners can still tune in to their favorite morning show, “Brooke & Jeffrey,” and the evening program “XYZ with Erik Zachary,” which remain staples of the station’s lineup. The rebrand comes after Alpha Media implemented staffing cuts across several of its stations this past summer.
“Live 95.3” joins a growing network of Alpha media CHR stations using the “Live” branding,including “Live 95.5” in Portland, Oregon, as well as stations in Columbia, South Carolina; Fredericksburg, Virginia; and Hagerstown, Maryland.
The “Energy” brand had been in place since 2015,following Alpha Media’s acquisition of the station and its subsequent shift from Hot AC to CHR.
Despite the recent changes, “Live 95.3” continues to be a strong contender in the Bakersfield radio market. In the October 2024 Nielsen Audio ratings, the station held a 2.2 share,trailing behind American General Media’s competing “Hits 93.1” KKXX, which garnered a 2.8 share.
Bakersfield “Energy 95.3” Reboots as “Live 95.3”
Bakersfield Stands Up To Live The Music
Following their recent acquisition in 2015 and official format change from Hot AC to CHR, Bakersfield station, Goldstein- Paris owned and operated Energy, 95.3,
is now Live 95.3. the station officially unveiled its fresh look on[[[[Insert Date ]. This major rebrand aligns with Alpha Media’s growing network
of CHR stations adopting the “Live” branding, placing Live 95.3 amongst prominent stations such as Live 95.5 in Portland and stations in Columbia South Carolina,
Fredericksburg, Virginia, and Hagerstown, Maryland, solidifying its position as “Bakersfield’s Top Hits.”
Familiar Voices, New Frequency
Bakersfield’s favorite morning show, “Brooke & Jeffrey”, and evening programme “XYZ with Erik Zachary” remain cornerstones of the station’s lineup.
Listeners won’t find their beloved shows touched during this exciting rebrand.
While Bakersfield recently experienced some staffing cuts across various Alpha Media stations this past summer, Live 95.3 aspires to remain a strong
contender in the Bakersfield radio scene, vying for top ratings. In the October 2024 Nielsen Audio ratings, live 95.3 held a respectable 2.2 share,
trailing slightly behind American General Media’s “Hits 93.1” KKXX at a 2.8 share.