London-based fashion brand ALLSAINTS and Chinese pop singer Jolin Tsai launch the final chapter of the UGLY BEAUTY FINALE concert tour charity collaboration project, boldly showing love and continuing the meaning of love with classic leather jackets

This fall and winter, the British East London fashion brand ALLSAINTS will celebrate its 30th anniversary and join hands with Chinese pop singer Jolin Tsai to launch the final chapter of the UGLY BEAUTY FINALE concert tour charity cooperation plan. To celebrate the special moment of both parties, with the spirit of charity as the origin and continuing Jolin Tsai’s long-term concern for disadvantaged children, this cooperation reshapes the brand’s classic leather jacket with her iconic totem, continuing the meaning of love.

ALLSAINTS and Jolin Tsai’s “UGLY BEAUTY FINALE” concert tour jointly launched a charity cooperation project and launched a special cooperation leather jacket. ALLSAINTS classic leather jackets are based on the traditional knight style, with a neat and tough silhouette and unique design. This joint charity leather jacket draws inspiration from Jolin Tsai’s world tour “UGLY BEAUTY FINALE”, reinterpreting the neutral style MILO sheepskin leather jacket with large lapels, multiple pockets and asymmetrical zipper details. Jolin Tsai’s iconic tattoo is printed on the back of the leather jacket, and the concert crown logo, which symbolizes confidence and freedom, is also embellished on the metal buttons with laser engraving technology, highlighting the uniqueness of each leather jacket. In this charity photo shoot, Jolin Tsai wears an oversized MILO sheepskin jacket paired with a yellow leopard print short dress, and a contrasting geometric chain necklace. The iconic look showcases the British casualness and rebellious style, conveying the spirit of free expression and the courage to show one’s true self, echoing the individuality and independent style that ALLSAINTS has always emphasized.

The ALLSAINTS x Jolin Tsai UGLY BEAUTY FINALE leather jacket will be available for sale on the Tmall flagship store and the brand’s offline stores starting August 28. All proceeds from the sale will be donated to the “Beijing Foundation for the Elderly and the Disabled” “Caring for Girls Xiangyanghuakai” project to help disadvantaged groups and actively realize brand responsibility. Customers who purchase the leather jacket will receive a limited edition brooch set designed with the same inspiration as a testimony of this love and support, making this joint charity more memorable.

Through this charity collaboration, ALLSAINTS once again demonstrated its long-term attention and commitment to social charity. In the future, ALLSAINTS will continue to actively participate in global public welfare and charity activities and give back to the society through practical actions.