Here’s a breakdown of the key details from the provided text, focusing on L’Oréal‘s new hair straightening technology:
Key product: Light Straight + Multi-styler
* What it is: A hair straightener (though described as a “multi-styler”) that utilizes infrared technology. It can straighten and curl hair.
* Technology: Uses infrared light to heat the hair, aiming for less damage compared to traditional heat styling. L’Oréal has over 170 patents related to the specific light used.
* Form factor: Currently in growth. The prototype resembles a “squared-off infrared-emitting Lightsaber” with interchangeable styling attachments.
* capabilities: Aims to offer wet-to-dry straightening and curling.
* Launch Date: 2027
* Price: To Be Confirmed (TBC), but expected to be a premium product.
Wider Implications & L’Oréal’s Vision
* “Category-changing”: L’Oréal believes this technology represents a significant advancement in hair styling, moving beyond decades-old methods.
* future of Beauty: Guive (a L’Oréal representative) anticipates that light-based technologies will become more prevalent in the beauty industry, both for hair and skin.
* Patent Landscape: L’Oréal’s extensive patent portfolio on the specific light wavelength gives them a competitive advantage.
* Other Products: L’Oréal is also developing a light-based LEAD facemask.
In essence, L’Oréal is betting big on infrared light as the future of hair styling, promising less damage and more versatile results.
