Los Angeles Lakers Announce Albert as Official Jersey Patch Partner

The Los Angeles Lakers named the personal financial assistant app Albert as their official jersey patch partner on July 18, 2026, according to an announcement from the team via NBA.com. The partnership integrates the financial technology brand directly onto the Lakers’ uniforms for the first time.

This agreement marks a shift in the team’s commercial strategy by placing a fintech service on the game-day attire of the players. Albert provides automated savings, budgeting, and investment tools through its mobile platform.

The NBA allows teams to sell a limited number of sponsorship patches on their jerseys, a practice that has become a significant revenue stream for franchises across the league since the rule was implemented in 2017.

By partnering with a financial assistant app, the Lakers are aligning their brand with a digital-first service targeting a younger, tech-savvy demographic. The placement on the jersey ensures high visibility during national broadcasts and global streaming events.

The deal follows a broader trend of professional sports teams partnering with financial technology firms to diversify their sponsorship portfolios beyond traditional banking institutions.