Lotte World ‘PlayV’ Debut 2nd Anniversary Pop-up: Official Merchandise First Sale
PLAVE Celebrates 2nd Anniversary with ‘Happy plave Day’ Pop-Up at Lotte World Mall
Table of Contents
- PLAVE Celebrates 2nd Anniversary with ‘Happy plave Day’ Pop-Up at Lotte World Mall
- PLAVE’s “Happy Plave Day” Pop-Up: Your Ultimate Guide
- What is the ”Happy Plave day” Pop-Up and Why is it Special?
- Where and When is the “Happy Plave Day” Pop-Up Taking Place?
- Was there high demand for the Pop-Up?
- What Experiences Can I Expect at the Pop-Up?
- What is the Special Anniversary Screening About?
- What Merchandise Will Be Available at the Pop-Up?
- Can you tell me about the New Character Launch?
- Are there any purchase perks?
- Are there any special food items related to the pop-up?
- What does Lotte department Store say about PLAVE’s influence?
- Key Information Summary
The virtual idol group PLAVE is celebrating its second anniversary with a special pop-up store, “Happy Plave Day,” running from March 7th to March 16th, 2025. The event is taking place at the Lotte World Mall in Jamsil,specifically in the atrium on the first floor.
Immersive Experiences and Exclusive Merchandise
the “Happy Plave Day” pop-up offers fans a unique opportunity to immerse themselves in the world of PLAVE. The pop-up store features exclusive merchandise, interactive spaces, and photo opportunities.
High Demand and Early Sell-Out
The anticipation for this event was evident in the online pre-booking,which saw over 25,000 fans in the queue. The entire pre-booking allocation was sold out within just two hours, highlighting the group’s immense popularity.
Experiencing PLAVE’s World
A key feature of this pop-up is the chance to directly experience various aspects of PLAVE’s universe.
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Happy Plave Party: An exhibition space designed to revisit cherished memories between PLAVE and their fans over the past two years.
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Happy Plave Moment: A photo zone where fans can capture memorable photos with the PLAVE members.
Special Anniversary screening
On March 12th, 2025, PLAVE’s actual 2nd anniversary, a special video will be broadcast.From 7 PM for approximately 30 minutes,a large screen installed above the atrium will showcase PLAVE’s journey from their debut to the present day,along with a thank-you message from the members. This screening is open to everyone on the 2nd and 5th floors of Lotte World Mall, without requiring pop-up entry reservations.
Exclusive Merchandise and New Character Launch
The pop-up store marks the first official sale of PLAVE’s 2nd-anniversary merchandise through a distributor. Fans can find over 70 types of PLAVE goods,ranging from photo cards and light sticks to apparel,accessories,and stationery.
Notably, the event will also debut merchandise featuring PLAVE’s newly launched SD (Super Deformed) character, “Meme Mimu.” Purchases will also come with promotional perks, such as random photo card giveaways based on the amount spent.
Limited Edition Doughnuts
Adding to the celebratory atmosphere, “Krispy Kreme doughnuts,” located on the B1 floor of World Mall, will offer limited-edition doughnuts adorned with PLAVE chocolate decorations during the pop-up period.
Industry Insight
According to Yoowon Yoo, a buyer from Lotte Department Store’s Fashion Accessories Team,
Recently, ‘플레이브’가 버추얼의 벽을 넘어 국내외 K-POP 업계에서 전 세대를 아우르며 큰 사랑을 받고 있는 만큼 이번 팝업에 대한 관심도 높게 나타나고 있다
Yoo added,
앞으로도 K-POP을 포함해 업계 트렌드를 선도할 이색 콘텐츠들을 선보이기 위해 노력하겠다
This highlights the growing influence of virtual idols in the K-pop industry and Lotte Department Store’s commitment to showcasing innovative content.
PLAVE’s “Happy Plave Day” Pop-Up: Your Ultimate Guide
PLAVE, the popular virtual idol group, is celebrating their 2nd anniversary with a special pop-up store called “Happy Plave Day.” This guide provides all the essential details about the event, including location, merchandise, and exclusive experiences.
What is the ”Happy Plave day” Pop-Up and Why is it Special?
The “Happy Plave Day” pop-up store celebrates PLAVE’s second anniversary with fans. It’s a unique possibility to immerse yourself in PLAVE’s world, experiance exclusive content, and purchase official merchandise.
Commemorates PLAVE’s 2nd anniversary.
Offers exclusive merchandise and interactive experiences.
Provides a space to connect with othre fans and celebrate PLAVE’s journey.
Where and When is the “Happy Plave Day” Pop-Up Taking Place?
The pop-up store is located at the Lotte World Mall in Jamsil, specifically in the atrium on the first floor. It will be open from March 7th to March 16th, 2025.
Location: Lotte World mall, Jamsil, Atrium (1st floor)
Dates: March 7th – March 16th, 2025
Was there high demand for the Pop-Up?
Yes! The pop-up was in high demand. Online pre-booking saw over 25,000 fans in the queue. all pre-booked slots were sold out within two hours.
What Experiences Can I Expect at the Pop-Up?
The “Happy Plave day” pop-up offers several immersive experiences for fans:
Happy Plave Party: An exhibition space revisiting cherished memories between PLAVE and their fans over the past two years.
Happy Plave Moment: A photo zone where fans can capture memorable photos with the PLAVE members.
What is the Special Anniversary Screening About?
On March 12th, 2025, PLAVE’s actual 2nd anniversary, a special video will be broadcast at 7 PM for approximately 30 minutes. A large screen installed above the atrium will showcase PLAVE’s journey from debut to the present day, along with a thank-you message from the members.
Date: March 12th, 2025
Time: 7:00 PM (approx. 30 minutes)
Location: Lotte World Mall, 2nd and 5th floors (open access – no reservations required)
Content: PLAVE’s journey and thank-you message.
What Merchandise Will Be Available at the Pop-Up?
The pop-up store marks the first official sale of PLAVE’s 2nd-anniversary merchandise through a distributor. Fans can find over 70 types of PLAVE goods, ranging from photo cards and light sticks to apparel, accessories, and stationery.
Photo cards
Light sticks
Apparel
Accessories
Stationery
Can you tell me about the New Character Launch?
The event will also debut merchandise featuring PLAVE’s newly launched SD (Super Deformed) character, “Meme Mimu.”
Are there any purchase perks?
Purchases will come with promotional perks,such as random photo card giveaways based on the amount spent.
Yes! Krispy Kreme Doughnuts, located on the B1 floor of World Mall, will offer limited-edition doughnuts adorned with PLAVE chocolate decorations during the pop-up period.
What does Lotte department Store say about PLAVE’s influence?
According to Yoowon Yoo, a buyer from Lotte Department Store’s Fashion Accessories Team, PLAVE has transcended the virtual world to receive love from all generations in the K-pop industry, both domestically and internationally. This pop-up has garnered significant interest. Yoo also stated that Lotte Department Store is committed to showcasing innovative content that leads industry trends, including K-pop.
Key Information Summary
| Feature | Details |
| ——————— | ————————————————————————————- |
| Event Name | Happy plave Day |
| Dates | March 7th – March 16th, 2025 |
| Location | Lotte World Mall, Jamsil, Atrium (1st floor) |
| key Activities | Exhibition, Photo Zone, anniversary Screening, Merchandise Sales |
| Merchandise | Photo cards, Light sticks, Apparel, Accessories, Stationery, “meme Mimu” character goods |
| Special Item | Limited-edition PLAVE Krispy Kreme Doughnuts (B1 floor) |
| Anniversary Screening | March 12th, 7:00 PM, Lotte World Mall (2nd & 5th Floors) |