Guangdong’s Manufacturing Industry Shines at the Paris Olympics and Beyond

At the recently concluded Paris Olympics, “Made in Guangdong” products made a significant impact, showcasing the region’s advanced manufacturing capabilities and innovative spirit. From the mountain bike field to the banks of the Seine, Guangdong’s products added a unique touch to the romantic sports event.

According to Lin Jiang, professor at the Lingnan College of Sun Yat-sen University, the increasing presence of “Made in Guangdong” products in international competitions is a testament to the region’s complete manufacturing industry system and efficient supply chain. It also reflects the emphasis on independent innovation and the acceleration of “going global” among Guangdong enterprises.

The depth and breadth of “Made in Guangdong” are evident in the growing number of companies engaged in advanced sports manufacturing and the increasing segmentation of the industry. This allows for adaptation to different needs and application scenarios. Additionally, industrial clusters remain a significant advantage in Guangdong, with the integration of hard-core technology and soft-core culture driving the development of the “culture + technology” industry.

Lin Jiang believes that innovation and creativity are key to improving the level of cultural, sports, and advanced manufacturing industries. With a complete industrial chain and supply chain, a strong R&D team, and a group of creative entrepreneurs, Guangdong is well-positioned to promote the integration and innovation of cultural creativity and advanced manufacturing.

Recent exchange meetings in Guangzhou and Shenzhen have brought together Guangdong companies to share their stories and explore the intersection of technology and sports events. Examples of innovative products and technologies include Ehang drones, WeRide’s self-driving minibus, UBTECH’s humanoid robot performance, and the “sea-swimming” robot developed by the Guangdong Intelligent Unmanned Systems Research Institute (Nansha).

Artificial intelligence is also playing a significant role, with voice models and digital human-driven models developed by Quwan Technology being used in various types of information, such as news and streaming media of major competitions. The database of Tongxing Technology can help athletes analyze data, providing a better viewing experience.

Professional stage, lighting, and audio national brands, such as Ruifeng Audio, Pearl River Lighting, Haoyang Electronics, and DSPPA Public Broadcasting, are also contributing to the development of new technologies, bringing a new visual feast to the table.

Looking ahead to the 15th National Games and the Paralympic Games, Lin Jiang expects Guangdong’s manufacturing industry to shine, showcasing the latest achievements and supporting bold creativity. By tapping into refined and scenario-based demands, launching technologically advanced products and services, and promoting high-end development, Guangdong can further establish its reputation as a leader in manufacturing.

With the “home” event opportunities, Guangdong is poised to take its manufacturing industry to the next level, solidifying the “Made in Guangdong” brand as a symbol of excellence and innovation.