Love Island Brand Deals: Season 7 Partnerships
- Peacock is set to launch Season 7 of "Love Island USA" from Fiji, featuring a host of brand integrations and activations.The NBCUniversal streamer announced that Coffee-mate and Maybelline...
- Cuervo will support the "Love Island USA Aftersun" companion show, recapping villa moments as cast members sip margaritas.
- Airbnb,Coach,Corona,Flamingo,hers,LinkedIn,Loft,poppi,and Trojan will also have media spots during commercial time.
Get the inside scoop on “Love Island USA” Season 7 brand deals, as Coffee-mate, Maybelline New York, adn CeraVe bring “fun-fueled” moments to Fiji. Cuervo is the official tequila partner, while Motorola and Liquid I.V. provide essential support in the villa. this season, viewers can shop the villa via QR codes, accessing deals through NBCU’s Virtual Concessions, and purchase through the official commerce partner, Wells Fargo Active Cash Credit Card. Brand integrations abound as Ariana Madix, Iain Stirling, and other stars showcase products. Discover the latest partnerships covered by News Directory 3, and uncover the Pop-Up Villa Casting Tour locations. Discover what’s next in the show’s evolving landscape.
‘Love Island USA’: brand Partnerships Heat Up Season 7 on Peacock
Peacock is set to launch Season 7 of “Love Island USA” from Fiji, featuring a host of brand integrations and activations.The NBCUniversal streamer announced that Coffee-mate and Maybelline New York will provide moments that reveal “unfiltered truths.” CeraVe will also be on set, providing skincare.
Cuervo will support the “Love Island USA Aftersun” companion show, recapping villa moments as cast members sip margaritas. Several brands, including CeraVe, Cuervo, instacart, Maybelline New York, Pepsi Zero Sugar Wild Cherry, TheraBreath, and M3GAN 2.0, will debut “Love Island USA”-inspired ads featuring Ariana Madix, Iain Stirling, Serena Page, Kondell Beckham, JaNa Craig, Kaylor Martin, Leah Kateb, Hannah Wright, and Marco Donatelli.
Motorola and Liquid I.V. will power text messages and keep the cast hydrated. Airbnb,Coach,Corona,Flamingo,hers,LinkedIn,Loft,poppi,and Trojan will also have media spots during commercial time.
Spotify will offer on-screen QR codes for the show’s music.
Shopping the Villa
viewers can access deals through NBCU’s Virtual Concessions, featuring Hellmann’s, Instacart, and Cuervo. QR codes will also allow viewers to “Shop the Villa” for products from cerave, maybelline New York, Pepsi Zero Sugar Wild cherry, and TheraBreath.
The Wells Fargo Active Cash Credit Card is the official commerce partner for Season 7, facilitating purchases with NBCU Checkout.
What’s next
The “Love Island USA” Pop-Up Villa Casting Tour will offer photo opportunities, beauty tips, and casting chances, stopping at the Jersey Shore on June 7, Atlanta on June 14, and San Diego on June 28.