LTA Equal Prize Money: Tennis Boost
LTA Increases Women’s Tennis Prize Money, Targets Equal Pay
The lawn Tennis Association (LTA) has announced plans to increase women’s prize money in 2025, aiming for equal pay across its events. this move reinforces the LTA’s dedication to showcasing women’s tennis and providing British fans with opportunities to see top players compete on home soil.
All LTA grass court events now include both men’s and women’s competitions. The HSBC Championships will host both a WTA 500 and an ATP 500 event, while the Lexus Eastbourne Open will feature a WTA 250 and an ATP 250 tournament. With the support of the WTA,the LTA will increase WTA prize money at Queen’s and Eastbourne,with the goal of completely eliminating the prize money gap by 2029.
The WTA 500 prize money at the HSBC Championships has risen to $1.415 million, making it the highest-paying WTA 500 event of its size this year. Similarly, the WTA 250 prize money at the Lexus Eastbourne Open has increased to $389,000, making it the highest-paying WTA 250 event on the tour.
The LTA already invests equally in men’s and women’s tennis through its performance pathway and hosts more women’s international events than men’s events in Great Britain. This commitment to women’s tennis underscores the LTA’s broader strategy to promote gender equality within the sport.
Scott lloyd, LTA Chief Executive, said, “We are making significant increases this year to the women’s prize money at Queens and Eastbourne and want to achieve equal prize money as soon as possible.”
Lloyd added, “This year fans will be able to enjoy both men’s and women’s tennis on the biggest stages that we can offer and we want to develop the tournaments so that the women’s events deliver a path to profitability and greater visibility for the sport.”
Lloyd concluded, “We aspire to play a leading part in the growth and development of women’s tennis globally, and we’ll continue to explore new ways in which we can do this.”
What’s next
The LTA plans to continue exploring avenues to further develop women’s tennis, aiming to enhance its visibility and profitability on a global scale.These efforts include ongoing collaboration with the WTA and strategic investments in tournaments and player development programs.