Lyca Kovai Kings & HDBFS: TNPL 2025 Partnership
- The Lyca Kovai Kings, a Tamil Nadu Premier League (TNPL) team, have entered into a partnership with HDB Financial Services Ltd.
- As part of the agreement, the HDBFS emblem will be prominently displayed on the right chest of the Lyca Kovai Kings' team uniform.
- The partnership seeks to bring the promise of ‘VetriNichayam’ to life for consumers across Tamil Nadu.
Lyca Kovai Kings and HDB Financial Services (HDBFS) have forged a meaningful partnership, with HDBFS becoming the official lending partner for the 2025 TNPL season. This strategic move will see the HDBFS logo prominently featured on the team’s uniform, symbolizing a shared commitment to achieving goals on and off the cricket field. This collaboration aims to bring the “VetriNichayam” promise to life, offering consumers across Tamil Nadu innovative financial solutions. The partnership offers HDBFS a unique platform for customer engagement through activations at retail shops and match-day events. Read all the details and find the latest updates at News Directory 3. In addition, HDBFS has launched new offers—explore loan options, including business loans. Discover what’s next for this exciting partnership.
Lyca Kovai Kings Announce HDB Financial Partnership for TNPL
Updated June 07, 2025
The Lyca Kovai Kings, a Tamil Nadu Premier League (TNPL) team, have entered into a partnership with HDB Financial Services Ltd. (HDBFS), a non-banking financial company.This alliance names HDBFS as the official lending partner for the 2025 TNPL season.
As part of the agreement, the HDBFS emblem will be prominently displayed on the right chest of the Lyca Kovai Kings’ team uniform. This strategic cooperation highlights the idea that any goal is achievable with the right support,aiming to promote a spirit of triumph both on adn off the cricket field.
The partnership seeks to bring the promise of ‘VetriNichayam’ to life for consumers across Tamil Nadu. TNPL provides HDBFS with a platform for customer engagement through activations at retail shops and events during match days.
“We are pleased to team up with Lyca Kovai Kings, a team that personifies competence and winning. ‘VetriNichayam’ is not just a campaign—it’s a promise to our customers to unlock their true potential,” said S. Sathya Ramanan, head – Emerging Markets and Gold Loans at HDB Financial Services.
“We are delighted to have HDBFS onboard. Their commitment to enabling progress mirrors the values our team stands for,” said a Kovai Kings Spokesperson.
What’s next
HDB Financial Services has announced new offers across its product line,including loan Against Property,business Loans,and Consumer Durables,ensuring solutions for various financial goals.