Lyrical McCulley: Music, Mom & Management
- Beleshia "Lyrical" McCulley's entry into the music industry wasn't planned.It began organically, evolving from a protective instinct into Lyrical Eyes Management, a company known for championing artists.
- McCulley cites Freddie Old Soul as an example of her hands-on artist development philosophy.
- Her current R&B roster includes Sherrionn,a vocalist from Chicago drawing comparisons to leading ladies in the genre,and Kylin Sykes,an emerging Baltimore voice with a raw,spiritual style.
Discover teh inspiring journey of Lyrical McCulley, a music executive who prioritizes both the art and the artist. This in-depth feature dives into McCulley’s unique approach to artist development, emphasizing a hands-on, personalized strategy that nurtures talent from its roots. Learn how she integrates branding seamlessly into her management style, empowering artists to own their careers and build lasting legacies. Explore the pivotal role faith plays in her decision-making and her ability to guide talent with deep conviction. Learn how McCulley’s mother has influenced her leadership in the industry. For more insights into music management and the rise of Lyrical McCulley, turn to news Directory 3.Discover what’s next for this visionary leader.
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lyrical McCulley on Artist Development, branding and staying True
Updated june 28, 2025
Beleshia “Lyrical” McCulley’s entry into the music industry wasn’t planned.It began organically, evolving from a protective instinct into Lyrical Eyes Management, a company known for championing artists. Her approach emphasizes artist development through personal investment and patience.
Her current R&B roster includes Sherrionn,a vocalist from Chicago drawing comparisons to leading ladies in the genre,and Kylin Sykes,an emerging Baltimore voice with a raw,spiritual style. Their growth, she said, reflects her accumulated experience.
For McCulley, artist development is a strategy and a responsibility. “Artist development for me is just dealing with a person that’s very vulnerable in the beginning and they’re willing to listen,” she said.
She personalizes her definition of success for each artist. “Some people’s fame is, I want to book an arena. Some people’s fame is, I just want my s**t to be heard,” McCulley said. She crafts plans based on their individual realities.
McCulley integrates branding with management, emphasizing the importance of visibility. She recalled how early in her career Lil Durk would send people her way, telling them to “Go see Lyrical.” She now advises other managers to brand themselves, recognizing that ”this is about your job as well.”
For McCulley, branding is about owning one’s work rather than chasing clout, a lesson learned through experience.
Faith is central to McCulley’s navigation of the industry. “[My] gut is God,” she said. Viewing music as both divine and perhaps risky, she sees herself as a conduit for finding and nurturing talent.
Today,McCulley is more selective,working with artists like bankz and her son,3LitMari,a Division 1 athlete and artist.She prioritizes her peace. “I’ve put the industry on the shelf – I’m doing what I’m good at and what brings me peace,” she said.
McCulley credits her mother, Dr. McCulley, as her anchor. “She’s the reason I knew how to hold myself in rooms full of men who didn’t take me seriously,” McCulley said. “I saw her command respect every day without raising her voice.”
Lyrical built her imprint through resilience and vision, now living on her own terms.