MAD//Sports: A Complete Guide

Ahead of Sport Industry Group’s first appearance at MAD//Fest on Thursday 3rd July 2025, below is a summary of everything you need to know

What is MAD//Sports?

A brand-new day-long “event within an event” at MAD//Fest London focused on sports marketing, taking place on the 3rd July 2025 at The Truman Brewery in London.

Who is speaking?

From industry leaders to Olympic Gold Medallists, MAD//Sports has a diverse range of over 30 speakers within the sporting and marketing world, ready to deliver you unforgettable insights and stories. You can view the full agenda here.

Where is my ticket?

Those who have been invited to MAD//Sports and have received the email confirmation will have their QR code ticket automatically loaded onto the MAD//Events app. You can download the app here: Apple Store // Google Store

Make sure you head to reception upon arrival to have your ticket scanned, where you will get your MAD//Sports wristband.

Where is the MAD//Sports stage?

You can find the full layout of MAD//Fest’s event with the map down below…

Please note that the MAD//Sports stage is only accessible to those who have been invited…

Not so fast, read this important notice before you go back to work!

With temperatures expecting to be high all week, MAD//Fest encourages all attendees to be well hydrated and to dress whatever they feel most comfortable in hot weather. There will be FREE cans of Cano Water® for all attending to keep their cool at a red-hot day.

If you feel unwell, at any point, our onsite team will be here to help.

You can view all the details about the MAD//Fest event by clicking here.

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