MAD//Sports Lineup: News & Updates
Gear up for a deep dive into the future of sports branding! The inaugural MAD//Sports event, a highlight of MAD//Fest London, will feature Formula 1, the Premier League, Unilever, and NatWest, unveiling the evolution of sports brands. This exclusive, invite-only event, set for July 3rd, brings together top executives and thought leaders too challenge norms and spark innovation. Attendees can anticipate dynamic discussions and groundbreaking content, with industry giants like the NBA, O2, and TikTok set to participate. At News Directory 3, we’re thrilled to bring you this exciting event. The full agenda is coming soon, so secure your spot or explore sponsorship options! Discover what’s next for the sports industry.
MAD//Sports Event to Feature F1, Premier League and Top Brands
Updated June 13, 2025
Formula 1, Unilever, NatWest, and the Premier League are among the major names slated to appear at the inaugural MAD//Sports event. The event focuses on how brands are navigating the rapidly changing world of sports.The event promises a dynamic day of speakers, debates, and content designed to challenge conventional thinking and inspire innovation in sports brand evolution.
MAD//Sports will take place July 3 as part of MAD//Fest London. Senior executives from major global brands and rights holders, including the NBA, O2, Three, Clinique, Sportradar, and TikTok, are expected to attend the sports brand event.
Comedians Jimmy Carr and Richard Ayoade will headline MAD//Fest. The MAD//Sports event is invite-only, ensuring attendance by decision-makers and brand leaders.
What’s next
The full agenda for MAD//Sports is expected to be released soon. Limited sponsorship and exhibition opportunities are still available.