Maeil Dairies’ Maeil Do-yu Soy Milk Helps Reduce Daily Sugar Intake

Maeil Dairies is expanding its health-oriented food culture through its Maeil Soymilk brand, focusing on the reduction of sugar intake and the increase of protein in daily diets.

The company is targeting a growing consumer trend toward low-sugar and high-protein food options. According to reporting by Kim Yeon-ok of Economy Science, Maeil Dairies is leveraging the Maeil Soymilk brand to help consumers reduce the amount of sugar they consume in their everyday lives.

Central to this strategy is the promotion of a low-sugar routine, which the company is using as a foundation to broaden healthy eating habits. The initiative is framed around the objective of reducing sugar and filling up on protein to better align with modern nutritional preferences.

By positioning its soy milk products as part of a daily health routine, Maeil Dairies is attempting to integrate sugar reduction into the habitual consumption patterns of its customers. This move reflects a broader business shift toward functional beverages that prioritize nutritional density over added sweeteners.