Mallorca: Why German Tourists Are Losing Interest
Summary of the Article: Declining German Interest in Mallorca & Spain
this article details a shift in the long-standing relationship between Germany and Mallorca (and Spain in general), marked by a decline in both tourism and residency. Here’s a breakdown of the key points:
Historical Context:
Strong Attraction (80s-90s): Mallorca was highly attractive to German buyers due to cheap property prices (thanks to a strong German mark), tax benefits, and a desire for quieter living away from tourist hotspots. There was even a proposal for the German government to buy Mallorca in 1993.
Significant German Presence: The german population in Mallorca fluctuated between 15,000 and 60,000 over the decades, including many second homeowners.
Current Decline:
Falling Numbers: German tourist numbers are down (7% fewer overnight stays in July, 20% drop in tourist bus bookings) and the resident population has halved (from 31,096 in 2011 to 15,385 in 2021).
Concern from Businesses: Local business leaders are worried about the impact on hospitality and nightlife.
Reasons for the Decline:
Increased Costs: The primary driver is the loss of value for money. Spain, and particularly Mallorca, is becoming more expensive.
Price Increases: Hotel prices are up 6.5%, dining out has increased by 4.2%, and the ”menu of the day” is 6.1% more expensive.
Competition from cheaper Destinations: Germans are now choosing more affordable holiday options. the article notes that travelling to Mallorca now costs as much as travelling to Bali for Spaniards.
Tourist Taxes: increased or newly introduced tourist taxes are adding to the cost of a holiday.
In essence, the article argues that Mallorca is losing its competitive edge as a destination for German tourists and residents due to rising prices and a shift in value proposition.
