Manchester United,⁢ Apollo Tyres Extend Partnership

Updated June 21, 2025

Manchester, England-Manchester United and Apollo Tyres, an Indian tire manufacturer,⁣ have agreed to a ‍three-year extension of their partnership. The agreement builds on a 12-year relationship focused on⁣ fan engagement and community impact.

The extended partnership aims to leverage⁣ the global reach of Manchester United to enhance Apollo Tyres’ brand equity. It will include⁢ branding rights,fan experiences,and digital content. ⁣A key component is a grassroots football project designed to develop young talent and promote community participation.

the collaboration has substantially‍ boosted Apollo Tyres’ ⁢brand recognition, according to the company. the partnership provides access to Manchester United’s global⁢ fan base.

“We’re delighted to extend our accomplished partnership with⁢ Apollo Tyres…we look forward ‍to‍ continuing to build on our shared legacy – driving further engagement with our fans around the world and creating lasting value, both on and off the pitch,” said Omar‍ Berrada, chief executive officer at Manchester United.

“We⁣ are thrilled to continue our association with Manchester United…Together, we will strive to ⁢create even more exciting experiences for fans…⁢ and strengthen our ⁤brand presence across key markets,” said Neeraj Kanwar, vice-chairman and MD of Apollo Tyres Ltd.
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In May,Manchester United players Andre Onana,Diogo Dalot,and Harry maguire ⁣visited Mumbai to launch the fifth season of the ‘United We Play’ project.

What’s next

The extended partnership‍ will see continued collaboration on digital platforms and on-the-ground activations, with a focus on expanding‍ the grassroots football initiative to reach more communities.