Manchester United,Apollo Tyres⁤ Extend Partnership

Updated June 21,2025

Manchester United and Apollo Tyres Ltd. have prolonged their strategic partnership ⁢for another three years. This extension builds upon a 12-year relationship that both organizations credit with connecting them to fans worldwide through various campaigns.

Apollo Tyres has reported a notable increase in brand equity and consumer trust,attributing it‍ to the global visibility gained through its association with Manchester United’s extensive fan base.the role of the partnership has been crucial in enhancing brand recognition.

In May, Manchester United players Harry Maguire, Diogo Dalot, ⁣and Andre Onana ‍visited Mumbai to launch the fifth season of the “United We Play” program.The players engaged with fans ⁢and ⁢spoke to the media during their visit, highlighting the role of the⁢ club in community outreach.

The renewed three-year agreement includes exclusive branding rights, co-branded fan experiences, digital content collaborations, and a grassroots football initiative. This initiative aims to develop young talent and ⁢promote community engagement,further solidifying the role of both entities in social development.

Omar Berrada, chief executive officer of⁢ Manchester ⁢United, said, ⁢”During our 12-year relationship, we’ve not only created impactful global campaigns but⁢ also delivered meaningful initiatives at the grassroots level, from youth development to sustainable infrastructure.”

Berrada added, “As we move into this next ⁣chapter, we look forward to continuing to build on our shared legacy – driving further engagement with our fans around ‍the world and creating lasting value,⁣ both on and⁣ off the⁢ pitch.”

What’s next

The extended partnership promises continued collaboration on global campaigns⁤ and grassroots initiatives, focusing on youth development and fan engagement.