Managing Multidisciplinary Teams and Integrated Digital Marketing Campaigns

Groupe CH is seeking a Marketing Manager to lead multidisciplinary teams and execute integrated digital marketing campaigns, according to a job listing posted on the recruitment platform Grenier aux nouvelles. The role focuses on managing social media, content strategy, and digital placements for the sports and entertainment organization.

The recruitment notice, identified on July 2, 2026, specifies that the successful candidate will be responsible for the deployment of integrated digital marketing campaigns. These efforts include the management of social media channels, content creation, and strategic digital placements, according to the listing.

The position requires the ability to manage and supervise a multidisciplinary team. This indicates a leadership role focused on coordinating various creative and technical skill sets within the company’s marketing department, the posting states.

What is the business scope of Groupe CH?

Groupe CH is the holding company that owns and operates several major sports and entertainment assets in Montreal. Its primary holdings include the Montreal Canadiens of the National Hockey League (NHL) and the Montreal Alouettes of the Canadian Football League (CFL), according to corporate records.

The organization also owns and manages the Bell Centre, one of the busiest arenas in the world by ticket sales. The venue serves as the home ice for the Canadiens and hosts a wide array of concerts and international events.

Because Groupe CH manages both professional sports teams and a major venue, its marketing requirements span multiple demographics and revenue streams, including ticket sales, sponsorships, and merchandise.

What are the specific requirements for the Marketing Manager role?

The job description emphasizes a shift toward integrated digital strategies. According to the Grenier aux nouvelles listing, the manager must handle three primary digital pillars:

• Social Media: Overseeing the presence and engagement of the brand across various platforms.
• Content: Managing the production and distribution of digital assets.
• Placements: Coordinating paid media and advertising placements to reach target audiences.

Beyond technical execution, the role is structured as a management position. The listing explicitly mentions the need to “gérer et encadrer une équipe multidisciplinaire,” or manage and supervise a multidisciplinary team.

How does this recruitment fit into sports marketing trends?

The emphasis on “integrated digital campaigns” reflects a broader trend in the sports industry to move away from siloed marketing. Modern sports organizations typically integrate their ticketing data, social media engagement, and sponsorship activations into a single digital ecosystem to increase fan lifetime value.

By hiring a manager to oversee a multidisciplinary team, Groupe CH is positioning its marketing operations to handle content creation and distribution in-house or through closely managed agency partnerships.

This approach allows sports franchises to react in real-time to game results and player news, which is critical for maintaining engagement on social media platforms.

The focus on “placements” suggests that Groupe CH continues to invest in targeted digital advertising to acquire new fans and promote events at the Bell Centre beyond the core hockey fanbase.