Manchester United Secures £20m Betway Training Kit Sponsorship Deal
- Manchester United has secured a training kit sponsorship deal with Betway valued at approximately UK£20 million, according to a report from SportsPro published on August 4, 2026.
- The deal focuses on training apparel, which remains a viable inventory for betting firms despite the restrictions placed on primary match-day kits.
- The estimated UK£20 million agreement reflects a growing demand from bookmakers for alternative inventory.
Manchester United has secured a training kit sponsorship deal with Betway valued at approximately UK£20 million, according to a report from SportsPro published on August 4, 2026. The agreement allows the betting firm to maintain a high-profile presence with the club as gambling companies adapt their marketing strategies to comply with a ban on betting sponsors on Premier League match-day shirts.
The deal focuses on training apparel, which remains a viable inventory for betting firms despite the restrictions placed on primary match-day kits. This shift in sponsorship placement is a direct response to the Premier League’s regulatory changes regarding the visibility of gambling logos during competitive fixtures.
Betway Training Kit Deal and Premier League Regulations
The estimated UK£20 million agreement reflects a growing demand from bookmakers for alternative inventory. As the Premier League ban on front-of-shirt betting sponsors takes effect, firms like Betway are pivoting toward training wear and other non-match-day assets to preserve their brand association with elite clubs, SportsPro reports.
Impact of Champions League Return
Manchester United’s return to the UEFA Champions League has increased the value of its sponsorship assets.