Marco Boglione Acquires Sundek, Beloved US Surf Brand
- TURIN, Italy – Basicnet, the Italian company known for brands like K-Way and Superga, is reportedly in negotiations to acquire Sundek, the swimwear company famous for its Rainbow...
- Following its 2017 acquisition of Sebago, the moccasin brand favored by john F.
- The deal, reportedly nearing completion, would add Sundek to Basicnet's existing stable of brands, which includes K-Way, Superga, Sebago, kappa, Robe di Kappa, and Briko.
Basicnet in Talks to Acquire sundek, Iconic Swimwear Brand
TURIN, Italy – Basicnet, the Italian company known for brands like K-Way and Superga, is reportedly in negotiations to acquire Sundek, the swimwear company famous for its Rainbow Boardshorts. The potential acquisition would add another well-known brand to Basicnet’s portfolio.
from Moccasins to Swimsuits: Basicnet’s American Expansion
Following its 2017 acquisition of Sebago, the moccasin brand favored by john F. Kennedy, Basicnet is now setting its sights on sundek, a brand synonymous with the Californian surfing scene of the 1960s. founded in San Francisco in 1958, Sundek has changed hands several times and is currently under the ownership of the Tuscan company Kickoff.
A Growing Portfolio
The deal, reportedly nearing completion, would add Sundek to Basicnet’s existing stable of brands, which includes K-Way, Superga, Sebago, kappa, Robe di Kappa, and Briko. Basicnet recently sold 40% of K-Way to Pemira, generating an estimated 180-200 million euros to fuel further expansion.
Strategic Acquisition
Lorenzo Boglione,executive vice president of Basicnet,stated in January that the group is consistently seeking new acquisition opportunities. the potential acquisition of Sundek aligns with this strategy, adding a swimwear brand to Basicnet’s portfolio.
Sundek’s Italian Presence
As 2020, Sundek has been controlled by Kikoff, led by Simona Barbieri and Tiziano Sgarbi.The brand is currently distributed in over 1,500 multi-brand stores and operates 21 single-brand stores in Italy.
Company Declines to Comment
When contacted by news outlets, Basicnet declined to comment on the potential acquisition. Sundek, known for its Rainbow Boardshorts launched in 1972, holds a significant place in surfing history.
Leadership Change at Basicnet
In other news, Basicnet has announced that Lorenzo and Alessandro Boglione have been appointed as the new CEOs, succeeding Federico Throne after two terms. Marco Boglione remains president, with Daniela Ovazza serving as non-executive vice president. The company’s shareholders approved the financial statements for the year ending Dec. 31,2024,and a dividend of 0.16 euros per share.
Marco Boglione praised Federico Throne’s contributions, stating that his leadership was “fundamental for the growth and growth of our group.”
Basicnet and Sundek: A Q&A guide to teh Potential Acquisition
What’s the Headline news?
Q: What’s the big news about Basicnet and Sundek?
A: Basicnet, the Italian company behind brands like K-Way and Superga, is reportedly in negotiations to acquire Sundek, the iconic swimwear brand known for its rainbow Boardshorts.
Diving into Sundek
Q: What is sundek?
A: Sundek is a swimwear company, famous for its Rainbow Boardshorts. it originated in the Californian surfing scene of the 1960s and was founded in San Francisco in 1958.
Q: Who currently owns Sundek?
A: Sundek is currently owned by the Tuscan company kickoff, led by Simona Barbieri and Tiziano Sgarbi.
Q: Where is Sundek sold?
A: Sundek is distributed in over 1,500 multi-brand stores and operates 21 single-brand stores in Italy.
Q: What are Sundek’s Rainbow Boardshorts known for?
A: Sundek’s Rainbow Boardshorts were launched in 1972 and hold a significant place in surfing history.
Basicnet’s expansion Strategy
Q: what is Basicnet?
A: Basicnet is an Italian company known for owning brands such as K-Way, Superga, Sebago, kappa, Robe di Kappa, and Briko.
Q: Why is Basicnet interested in acquiring Sundek?
A: The acquisition of Sundek aligns with Basicnet’s strategy of seeking new acquisition opportunities and expanding its portfolio. Specifically, it would add a swimwear brand to their existing lineup.
Q: What other brands does Basicnet own?
A: Basicnet’s portfolio includes:
K-Way
Superga
Sebago
Kappa
Robe di Kappa
Briko
Q: What was Basicnet’s previous major acquisition?
A: In 2017, Basicnet acquired Sebago, the moccasin brand.
Q: How is Basicnet funding its expansion?
A: Basicnet recently sold 40% of K-Way to Pemira, generating an estimated 180-200 million euros to fund further expansion.
The Potential Deal
Q: How far along is the potential acquisition of Sundek?
A: the deal is reportedly nearing completion.
Q: Has Basicnet commented on the acquisition?
A: Basicnet declined to comment on the potential acquisition when contacted by news outlets.
Leadership Changes at Basicnet
Q: What changes have occurred in Basicnet’s leadership?
A: Lorenzo and Alessandro Boglione have been appointed as the new CEOs, succeeding Federico Throne after two terms. Marco Boglione remains president,and Daniela Ovazza serves as non-executive vice president.
Q: What did Marco Boglione say about former CEO Federico Throne?
A: Marco Boglione praised Federico Throne’s contributions, stating that his leadership was ”fundamental for the growth and growth of our group.”
Summary: Key Takeaways
Here’s a summary of the key players and facts from the article:
| Company / Brand | Key Details |
| :——————– | :———————————————————————————————- |
| Basicnet | Italian company; K-Way, Superga, Sebago, Kappa, Robe di Kappa, Briko |
| Sundek | Swimwear brand; Rainbow Boardshorts; Founded in 1958; Currently owned by Kickoff |
| kickoff | Current owner of Sundek; Led by Simona Barbieri and Tiziano Sgarbi |
| lorenzo Boglione | executive Vice President of Basicnet, states the group is seeking new acquisition opportunities |
| Sebago | Moccasin brand; Acquired by Basicnet in 2017 |
| K-Way | Brand owned by Basicnet; 40% sold to Pemira to fund expansion |
| Federico Throne | Former CEO of Basicnet |
| Marco Boglione | President of Basicnet |
| Daniela Ovazza | Non-executive vice president of Basicnet |