María Reina: Productivity & Welfare Solutions
From Boardroom to Being: The Rise of human-Centered Consulting
Table of Contents
The Evolution of a Leader
for decades, the modern workplace prioritized output above all else. But a growing movement recognizes a fundamental truth: thriving organizations are built on thriving people. Leading this shift is a consultant who describes herself as ”an economist by profession, psychologist by adoption, and a permanent apprentice.” Her journey, spanning finance, energy, and consulting, demonstrates a consistent thread - a deep concern for the human impact of business decisions.
Her career began in 1983 as an economic analyst for the social development of the Cerrejón mining project. This early experience likely shaped her understanding of the complex interplay between economic progress and community well-being. She then spent 19 years at Carbocol, rising to the position of Commercial Vice President, followed by roles as International Vice President of Fanalca and the PAR in 2004, and as a director of consulting at PricewaterhouseCoopers. In 2007, she served as president of the Andigraf guild, further broadening her leadership experience across diverse sectors.
A Pivot Point: ’Of Being to Doing’
In 2015, she made a decisive change. “I released the pencil, took off my tailor and mounted my company,” she stated, signifying a move away from customary corporate structures and towards a more purpose-driven venture. This led to the founding of María Reina Consultores, built on the motto “of being for doing.” the firm’s core mission is to cultivate organizations that prioritize the human element, recognizing that well-being is not a perk, but a foundational driver of success.
The Power of Psychometric Assessment
Central to María Reina Consultores’ approach is the Birkman Method, a psychometric tool for behavioral and motivational diagnosis. This isn’t simply about identifying strengths and weaknesses; it’s about understanding the underlying needs and motivations that drive behavior, and aligning those with the demands of the work habitat. By understanding these dynamics, organizations can foster greater engagement, improve team performance, and create a more supportive and fulfilling workplace.
Since 2015, the firm has evaluated over 5,000 individuals, guiding companies thru cultural transformations, team alignment processes, leadership development programs, and initiatives focused on employee engagement and overall organizational well-being.
A Global Advocate for Workplace Wellness
Her influence extends beyond direct consulting. She serves as the Latin american Ambassador for Birkman, demonstrating a commitment to expanding access to these valuable insights across the region. She is also an ally of Humantech, a proponent of ‘gamification’ and Wellness 5.0 practices, and an expert in agile management (Management 3.0). This diverse toolkit allows her to tailor solutions to the unique needs of each organization.
Wellness 5.0, a concept gaining traction, integrates technology, data analytics, and personalized interventions to promote holistic well-being. Gamification, the application of game-design elements in non-game contexts, can boost engagement and motivation in training and development programs. Agile management, with its emphasis on iterative progress and collaboration, fosters a more responsive and adaptable work environment.
Beyond the bottom Line: An Integrated Approach to Well-being
Her ideology extends beyond simply addressing symptoms of workplace stress or disengagement. She views well-being as an interconnected system, “a fabric that intertwines body, mind, emotions, and purpose.” This holistic perspective informs her work in coaching, consulting, and education, emphasizing the importance of fostering a culture where emotional and psychological health are prioritized.
today, she actively shares her insights and learnings through social media, workshops, and individual coaching sessions, continuing to research the complex relationship between human beings, work, and consciousness. This commitment to lifelong learning underscores her belief that the pursuit of well-being is an ongoing journey.
