Marketing, Brand Management, and Journalism Degree Programs at Anglo-American University

Anglo-American University in Prague offers a Bachelor of Arts in Journalism and Media Studies that incorporates a three-year degree timeline and dual accreditation in the United States and the European Union. The program is structured to provide an interdisciplinary education that combines journalism with media studies, film studies, and marketing and public relations.

The university provides two distinct concentrations within this degree: one focused on Journalism and another on Public Relations and Marketing. Both tracks are designed to prepare students for roles in the contemporary media environment by blending theoretical study with practical application.

Public Relations and Marketing Concentration

The Public Relations and Marketing concentration focuses on the development of skills required for strategic communication and brand management. According to Anglo-American University, the curriculum emphasizes the use of sophisticated written and spoken language alongside digital marketing tools.

This specific track is designed to provide students with expertise in the multidisciplinary fields of advertising and public relations. The coursework is intended to equip graduates with the ability to manage audience engagement and strategic planning within fast-paced media landscapes.

Journalism Concentration

The Journalism concentration emphasizes a variety of practical skills tailored for diverse careers in media. The curriculum reinforces core competencies in writing, public speaking, and the creation of digital images.

A significant portion of the Journalism track is dedicated to building interpersonal and intercultural communicative skills. The university states that this concentration pays specific attention to the use of human sources in the production of journalistic content and the development of narrative skills.

Practical Application and Student Research

The university encourages students to conduct original research and analyze complex concepts. A primary example of this practical application is the Lennon Wall student magazine.

Through the management of this publication, students gain direct experience in several operational business and editorial functions, including:

• Planning and managing the annual budget
• Developing and executing an editorial plan
• Designing and creating the magazine layout

Accreditation and Institutional Framework

The degree is recognized globally due to its dual accreditation. The program is accredited by the Western Association of Schools and Colleges (WASC) in the United States and the Ministry of Education, Youth and Sports (MSMT) in the Czech Republic.

This accreditation framework allows students to earn a Bachelor of Arts in three years, which is shorter than the traditional four-year degree model found in many other regions.

Tuition and Enrollment Costs

Anglo-American University utilizes a tiered tuition structure based on the residency status of the student. The university provides the total cost for the full completion of the degree program.

• The total cost for students from the European Union is 35,856 USD.
• The total cost for students from outside the European Union is 41,256 USD.

The university operates on a rolling admission basis for both Fall and Spring intakes at its location in Prague, Czech Republic.