Marketing Coordinator Job Description: Digital and Traditional Integration

TEKsystems is recruiting a Marketing Coordinator for One North in Chicago, Illinois. The role is designed to integrate and optimize both digital and traditional marketing communications efforts for the organization.

Role and Responsibilities

The Marketing Coordinator position focuses on coordinating marketing efforts to ensure promotional campaigns remain consistent and effective across various platforms. In this capacity, the coordinator works closely with other marketing professionals, specifically the Marketing Manager, to develop strategies that promote the employer’s brand, products and services.

Core responsibilities typically associated with this role include:

• Conducting market research to develop effective marketing strategies and identify target audiences.
• Organizing the creation of new marketing materials and assisting in the development of those assets.
• Managing and executing online marketing strategies to increase brand awareness and drive sales.
• Utilizing digital media platforms, analytics tools, and marketing techniques to enhance a company’s online presence.
• Developing and implementing digital marketing campaigns that align with organizational goals and objectives.

Required Skills and Qualifications

Effective Marketing Coordinators utilize a combination of soft skills and technical industry knowledge. Key qualifications for the role include strong written and verbal communication skills, as well as presentation abilities.

Interpersonal skills are considered essential for representing organizations during product launches, media events, trade shows, and product demonstrations. The role requires project management and time-management skills to handle multiple time-sensitive projects simultaneously.

Technical competencies required for the position include:

• Familiarity with marketing channels such as email promotions, digital marketing, print campaigns, and social media.
• Analytical skills to evaluate marketing metrics effectively.
• Creativity and innovation for developing unique marketing strategies.
• Experience with software used for content creation, database management, A/B testing, and keyword research.
• Knowledge of content marketing and both traditional and digital marketing coordination.

Industry Context for Marketing Coordination

Marketing Coordinators generally operate within the marketing departments of organizations across various industries. Their primary objective is to grow the brand and improve recognition to facilitate increased sales.

In the current digital landscape, there is a high demand for professionals who can navigate and secure digital marketing strategies as the virtual environment evolves. This has led to a specific emphasis on Digital Marketing Coordinators who specialize in managing the online presence of a company through the use of analytics and digital media platforms.