Saarbrücken, Germany – – qards, a German processor of Mastercard and Visa credit and debit cards, is seeking a Marketing Manager to bolster its campaigns around card products and associated services. The company, headquartered in Saarbrücken with a location in Munich, currently serves over 350 financial institutions, positioning it as one of the largest processing companies in Germany.
The role, which can be based in either Saarbrücken or Munich, focuses on developing and implementing marketing strategies. Qards employs over 760 people and the new position offers a permanent, full-time contract with flexible working hours and over 30 days of annual leave. The company is also offering the possibility of up to 50% or 80% mobile working from home, depending on the chosen location.
Demand for Marketing Expertise in the German Payments Landscape
The search for a Marketing Manager reflects a broader trend within the financial services sector: the increasing importance of sophisticated marketing to drive adoption and engagement with payment products. Germany, while traditionally a cash-based society, is seeing a gradual shift towards digital payments, accelerated by the proliferation of e-commerce and contactless payment technologies. Competition among payment processors is intensifying, making effective marketing a crucial differentiator.
According to recent data from the German Banking Industry Committee, card payments accounted for approximately 37% of all non-cash transactions in , up from 32% in . This growth, while significant, indicates substantial room for further expansion, particularly as consumers become more comfortable with mobile payment solutions and digital wallets. Processors like qards are therefore investing in marketing to capture a larger share of this expanding market.
Required Skills and Qualifications
qards is seeking candidates with a completed vocational training as a media designer or a university degree in business administration with a focus on marketing or communications – or a comparable qualification. Several years of professional experience in marketing, ideally within the financial sector, are essential. The role requires comprehensive knowledge of Microsoft PowerPoint and basic skills in Adobe Photoshop and InDesign, as well as Google Analytics.
Strong German language skills (C2 level) are a must, along with excellent writing skills and a clear, structured writing style. Project management experience and the ability to understand complex topics are also key requirements. The company emphasizes the importance of communication skills and a confident demeanor.
Security and Financial Vetting
Reflecting the sensitive nature of the data handled by qards, prospective employees will be required to provide a clean criminal record certificate and a signed internal declaration confirming sound financial standing – specifically, the absence of personal insolvency or wage garnishment. This is a standard practice within the German financial industry, designed to mitigate risks associated with potential financial vulnerabilities.
Benefits Package and Employee Development
Beyond the core employment terms, qards offers a comprehensive benefits package. This includes a company-issued benefits card (Pluxee or Edenred) with regular tax-free credits, health programs, a subsidized canteen, and additional benefits such as a job bike scheme and employee discounts. The availability of certain benefits may vary depending on the location – Munich or Saarbrücken.
The company also highlights its commitment to employee development, offering extensive opportunities for further training and education. This emphasis on professional growth is a key attraction for potential candidates in a competitive job market. Synchrony, another player in the financial services marketing space, similarly emphasizes career development and results-driven performance, according to its career website.
Marketing Focus at qards
The Marketing Manager at qards will be responsible for developing and implementing marketing campaigns related to credit cards and additional services. The role involves strengthening customer relationships, driving insights, and building trust and loyalty. The company’s marketing approach extends beyond traditional sales and advertising, leveraging data to inform communication strategies. This data-driven approach is increasingly common in the financial services industry, as companies seek to personalize marketing messages and improve customer engagement.
Interested candidates are invited to submit their applications, including their earliest possible start date and salary expectations, to Marius Kneip at +49 89 904076-462. The company is actively recruiting, signaling a commitment to expanding its marketing capabilities and capitalizing on the growing demand for digital payment solutions in Germany.
Indeed.com currently lists over 6,500 Marketing Manager positions related to credit cards in the US, demonstrating the global demand for skilled marketing professionals in this sector.
