Marketing Particuliers – Join Our Communication Department in Relational Marketing Initiatives

EDF is seeking to hire a Marketing Relations Assistant focused on energy savings initiatives for its Paris 17 office, as indicated in a recent job posting discovered through a Google Alert on April 22, 2026.

The position, titled “STAGE – Assistant(e) Marketing Relationnel Economies d’Energie F/H – PARIS 17 – EDF,” is an internship role within the Communication Department, specifically dedicated to relational marketing activities aimed at supporting energy efficiency programs.

Relational marketing, as defined in academic and industry sources, involves strategies designed to build and maintain long-term relationships with customers through personalized engagement and ongoing communication, particularly in sectors like utilities where customer retention and behavioral change are critical to program success.

In the context of energy savings, such marketing efforts typically focus on educating consumers about efficiency measures, promoting participation in demand-response programs, and encouraging sustained reductions in energy use through targeted outreach and feedback mechanisms.

EDF, as a major French utility company operating across generation, transmission, distribution, and energy services, has increasingly emphasized energy efficiency as a core component of its sustainability strategy and regulatory obligations under European and French energy transition policies.

The role likely involves supporting campaigns that engage residential or small business customers in adopting energy-saving behaviors, such as optimizing heating and cooling usage, upgrading to efficient appliances, or participating in time-of-use tariffs, all of which require sustained customer interaction and trust-building.

Interns in such positions typically assist in designing communication materials, analyzing customer response data, coordinating with external agencies or local partners, and helping tailor messages to specific demographic or geographic segments to improve program uptake and effectiveness.

While the specific scope of this internship is not detailed beyond its departmental placement and thematic focus, it reflects a broader trend among energy providers to integrate marketing expertise into the delivery of efficiency initiatives, recognizing that technological solutions alone are insufficient without effective customer engagement.

This hiring need underscores the growing importance of specialized marketing functions within traditional energy companies as they adapt to evolving consumer expectations, digital transformation, and decarbonization goals that require active participation from end-users.

As of the discovery date, no further details about the internship duration, stipend, application deadline, or specific project assignments were available in the source material.