Matcha Demand Surge: Supplies Running Low
Matcha Shortage Deepens as Climate Impacts Hit Japanese Harvests
The beloved vibrant green powder, matcha, is facing a notable supply crunch, with the latest spring harvest in Japan struggling to meet soaring demand and recover from previous shortages. Farmers in key growing regions are reporting a challenging season,exacerbated by unpredictable weather patterns that are increasingly impacting this delicate crop.
Hot and Dry Conditions Plague Kyoto’s Tencha Harvest
The Kyoto region,a cornerstone of Japan’s tencha production – the finely ground powder used to make matcha - experienced a particularly difficult spring harvest.Farmers describe the season as “hot and dry,” conditions that are detrimental to the optimal growth of the tea leaves. This weather anomaly has directly contributed to a lower yield for the current harvest.
Zach Mangan, founder of kettl Tea, a Brooklyn-based company specializing in direct-from-farm Japanese teas, characterized the 2025 harvest as “high-quality but lower-yielding” in a blog post earlier this year. He anticipates this scenario will further fuel demand while concurrently reducing availability, a combination that inevitably leads to price increases.
Prices Surge as Supply Fails to keep Pace with demand
The impact of these supply constraints is already being felt in the market.According to the Global Japanese Tea Association, the average price for tencha in late April reached 8,235 yen per kilogram. This figure represents a staggering 1.7 times increase compared to the average price from the previous year. Producers are warning that this upward trend in pricing is likely to persist.
“Over the past year, demand for matcha has grown beyond all expectations,” Ippodo, a renowned Japanese tea purveyor, informed it’s customers on July 18. “Regrettably, supply constraints are likely to continue.” This statement underscores the ongoing challenges faced by the industry in balancing robust consumer interest with the realities of agricultural production, particularly in the face of climate change.
The escalating prices and limited availability of matcha highlight a broader issue affecting global food supplies, were extreme weather events are increasingly disrupting agricultural output and driving up costs for consumers.
