Matcha Latte In the City: A Special Drink Inspired by Sol LeWitt

South Korean health and beauty brand Osulloc is sponsoring a major exhibition featuring conceptual artist Sol LeWitt in London, according to global media sources. The company announced plans to release a special exhibition-linked beverage titled Matcha Latte In the City for general visitors.

According to the announcement, the new drink draws direct inspiration from Sol LeWitt’s artwork Map of London. Osulloc designed the menu item to connect the visual motifs of the renowned American artist’s structural work with the brand’s signature matcha products.

Sol LeWitt remains a central figure in conceptual art and Minimalism, famous for his wall drawings and open, modular structures. The London exhibition highlights significant phases of his career, drawing international visitors and art enthusiasts to the capital.

By tying a specialized product launch to the Sol LeWitt showcase, Osulloc bridges contemporary art appreciation with retail beverage marketing. The Matcha Latte In the City will be available to attendees throughout the run of the exhibition.