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Matsumoto Hitoshi Cosplay Scandal: TV Schedule Shakeup?

Matsumoto Hitoshi Cosplay Scandal: TV Schedule Shakeup?

February 25, 2026 Marcus Rodriguez - Entertainment Editor Entertainment

The Japanese entertainment world is still navigating the fallout from a controversy involving comedian Daigo of the duo Chidori and a Hitoshi Matsumoto cosplay incident that led to a program being pulled from the air. What began as a Halloween special appearance has spiraled into a larger discussion about creative boundaries and the influence of prominent figures within the industry.

The issue centers around Fuji Television’s variety show, “Sake no Tsumami ni naru Hanashi” (Stories That Become Appetizers for Sake). Originally scheduled to air on October 24, 2025, the episode was unexpectedly replaced with a rebroadcast of a previous installment from March 14, 2025. The change, as reported by multiple media outlets, stemmed from Daigo’s portrayal of Hitoshi Matsumoto, a well-known comedian and former MC of the same show.

Daigo had previously dressed as Matsumoto for a “Halloween Special” broadcast in 2024, sporting a blond wig and white t-shirt. However, a repeat performance proved problematic. According to reports, executives at Fuji Television deemed the cosplay inappropriate, triggering a crisis within the production. The situation was complicated by the fact that Chidori had recently taken over MC duties while Matsumoto was on leave.

The timing of Matsumoto’s leave is significant. He stepped back from his role following reports of sexual assault, a scandal that continues to cast a shadow over Japanese television. While Matsumoto has since resumed activities on his own platform, “Downtown Plus,” he has not yet returned to broadcasting on major terrestrial channels. This context adds another layer to the sensitivity surrounding Daigo’s cosplay, suggesting a potential concern about appearing to mock or trivialize a serious situation.

Daigo’s response to the network’s concerns was reportedly resolute. Rather than compromise, he offered to drop the show entirely, a decision described as “manly” by a producer at a key television station. This willingness to step away from a prominent role underscores the comedian’s strong principles and his loyalty to Matsumoto, despite the professional implications.

The incident has unexpectedly propelled Daigo into a new phase of his career. Despite the controversy surrounding “Sake no Tsumami ni naru Hanashi,” he is now being viewed as a rising star in the variety world. He’s securing regular appearances as an MC on terrestrial television and landing major commercial endorsements with brands like “Lake” and “Fabreeze.” This suggests that his willingness to stand his ground, even at the cost of a program, has resonated with audiences and industry professionals alike.

The situation also highlights a broader tension within Japanese television. A separate report from December 29, 2023, indicates that Fuji TV did not appear phased by recent sexual assault allegations against Matsumoto, continuing to share promotional material featuring him. This apparent disconnect between internal sensitivity regarding the cosplay and the network’s public stance on the allegations raises questions about consistency and the handling of sensitive issues.

the fallout from the controversy extends beyond the immediate program change. The December 2013 broadcast episode of “Sake no Tsumami ni Naru Hanashi” was the final episode, and the incident is seen as a contributing factor to its cancellation. The show’s demise underscores the potential consequences of navigating complex relationships and sensitivities within the Japanese entertainment industry.

The broader context of a Fuji Television sexual harassment scandal, reported in December 2024, further complicates the situation. Allegations of sexual harassment against former television personality Masahiro Nakai, coupled with accusations of a cover-up by Fuji TV executives, led to advertisers pulling their partnerships and the resignation of senior executives in January 2025. This scandal, referred to as the “Fuji Television problem,” creates a climate of heightened scrutiny and sensitivity surrounding issues of misconduct and accountability.

While Hitoshi Matsumoto remains absent from terrestrial broadcasting, Daigo’s career continues to ascend. He is currently involved in planning and producing “DAIGO Project,” an original variety show set to be distributed on “Disney Plus,” and has also worked on projects for “Netflix” and “Amazon Prime Video.” This diversification demonstrates his adaptability and his ability to thrive in both traditional and streaming media landscapes.

The “Matsumoto-san case,” as it’s been dubbed, continues to unfold, with updates emerging as recently as August 16, 2024. Watabe Ken, another comedian involved in related controversies, has reportedly been relegated to web-only broadcasts, further illustrating the industry’s response to allegations of misconduct. The Daigo-Matsumoto incident, is not an isolated event but rather a symptom of larger systemic issues within Japanese entertainment.

the story of Daigo’s Hitoshi Matsumoto cosplay is a complex one, encompassing creative freedom, industry politics, and the ongoing reckoning with issues of misconduct. It serves as a reminder of the delicate balance between entertainment and responsibility, and the potential consequences of navigating those tensions in the public eye.

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