Max Fitness DHDL: Post-Show Update
- On a recent episode of "The Lion's Den," founders Oya Hertfelder and Christian Müller pitched their startup,Max Fitness,aiming to revolutionize the fascia roller market.
- Müller explained that Max Fitness addresses a common frustration among users of conventional fascia rollers: slippage during exercise, which reduces effectiveness.
- The company also offers a "leanboard," a wall-mountable bracket that enables standing exercises targeting the back and neck.
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Max Fitness Secures Investment on “The Lion’s Den” with Innovative Fascia Roller Solution
On a recent episode of ”The Lion’s Den,” founders Oya Hertfelder and Christian Müller pitched their startup,Max Fitness,aiming to revolutionize the fascia roller market. The entrepreneurs sought 240,000 euros for 20% of their company, hoping to expand their marketing and sales efforts.
Addressing the Slipping Roller problem
Müller explained that Max Fitness addresses a common frustration among users of conventional fascia rollers: slippage during exercise, which reduces effectiveness. Their solution is a patented bracket designed to securely hold various fascia rollers.The design incorporates three stainless steel rollers that stabilize the fascia roller on a curved wooden board, allowing for smooth, controlled movement.
The company also offers a “leanboard,” a wall-mountable bracket that enables standing exercises targeting the back and neck. According to the founders, the modular and customizable design makes it suitable for individuals of all ages and fitness levels.
Celebrity Endorsement and initial Challenges
Hertfelder and Müller acknowledged initial struggles with customer acquisition despite having an online shop. Recognizing the importance of marketing, they enlisted former ski jumping champion sven Hannawald as a brand ambassador. Hannawald, a fascia roller user himself, became an excited advocate for the