McCrispy Strips: Will They Really Help McDonald’s?
- McDonald's recently introduced McCrispy Strips to its U.S.
- Loop Capital analyst Alton Stump noted that some customers find the McCrispy Strips' appearance underwhelming compared to the discontinued Chicken Selects and other chains' chicken strips.
- One Reddit user described them as "horrible" and tasting like "oversized dino nuggets," while another said they "don’t hold a candle to the chicken selects of the past."...
McDonald’s McCrispy Strips face mixed customer feedback
Updated June 10, 2025
McDonald’s recently introduced McCrispy Strips to its U.S. menu, but early reviews suggest the new chicken offering may not be a worldwide hit. The fast-food chain launched the McCrispy Strips nationwide in late April, marketing them as juicy, all-white meat chicken with a bold black pepper flavor. This marked McDonald’s first permanent U.S.menu addition in about four years.
McDonald’s McCrispy Strips (McDonald’s)
Loop Capital analyst Alton Stump noted that some customers find the McCrispy Strips’ appearance underwhelming compared to the discontinued Chicken Selects and other chains’ chicken strips. Stump said the firm had hoped the taste would overcome the appearance, but feedback has been predominantly negative.
Social media users have echoed thes sentiments. One Reddit user described them as “horrible” and tasting like ”oversized dino nuggets,” while another said they “don’t hold a candle to the chicken selects of the past.” Some customers, however, have praised the new McDonald’s chicken offering, with one user calling them “my favorite thing at McDonald’s now.”
“These are horrible and taste like oversized Dino nuggets.”
Reddit User
Loop Capital anticipates that the mixed reception of the McCrispy Strips may temper McDonald’s U.S.sales growth.The firm projects a 2% increase in U.S. comparable sales for the second quarter and a 1.2% increase for the year. McDonald’s declined to comment on the Loop Capital research note. Other firms, like Morgan Stanley, remain optimistic about the potential positive impact of the McCrispy Strips, along with the return of the Snack Wrap and expanded drink options.
| Ticker | Security | Last | change | Change % |
|---|---|---|---|---|
| MCD | MCDONALD’S CORP. | 304.78 | -2.58 | -0.84% |
McDonald’s is set to reintroduce the Snack Wrap on July 10, featuring McCrispy Strips, shredded lettuce, and cheese. The return of the Snack Wrap, available with spicy or ranch flavor, comes roughly nine years after it was discontinued. Stump suggests that customer sentiment toward the McCrispy Strips could affect the Snack Wrap’s success, though the tortilla may mask the chicken’s appearance.
The snack wrap will make its comeback on July 10. (McDonald’s)
What’s next
As McDonald’s prepares for the Snack Wrap’s return, the company will be closely monitoring customer feedback on the McCrispy Strips to gauge its impact on overall sales and future menu innovations. The fast-food giant hopes the return of the popular Snack wrap will boost sales, despite some reservations about the new chicken strips.