McDonald’s Hong Kong is launching a series of price reductions and promotional activities, including a significant discount on its popular Spicy Crispy Chicken Burger set meal. The move, announced on February 22, 2026, aims to attract customers and bolster market share in Hong Kong’s competitive fast-food landscape.
Effective , the Spicy Crispy Chicken Burger set meal will be available for HK$34, a reduction of HK$10.5 from its previous price of at least HK$44.5. Other discounted set meals include the Pork Patty Burger set for HK$30.5, the McFried Chicken (2-piece) set for HK$39, and the McChicken Nuggets (6-piece) set for HK$29.
The price reductions are coupled with a brand promotion featuring popular Hong Kong artists MC Zhang Tianfu, Hins Cheung, Dear Jane, and tennis player Coleman Wong. The campaign revives the iconic “I’m lovin’ it” jingle with a fresh take, aiming to resonate with a broader audience. Each artist is featured in promotional videos highlighting their personal connection to McDonald’s products.
Beyond the discounted set meals, McDonald’s Hong Kong is offering a “double points” promotion for McDonald’s App users. From to , app users who purchase any of the “Popular Value Sets” through the app – or by scanning the app at a self-ordering kiosk or counter – will earn double loyalty points. This incentivizes app usage and encourages repeat business.
The promotional strategy reflects McDonald’s Hong Kong’s ongoing efforts to maintain its position in a dynamic market. The fast-food sector in Hong Kong is highly competitive, with KFC and other eateries vying for consumer spending. These price reductions and promotional tie-ins are a direct response to this competitive pressure.
The new bread used in the Spicy Crispy Chicken Burger is also being highlighted as an improvement, described as softer and chewier. This subtle product enhancement, combined with the price reduction, is intended to further entice customers.
The “Popular Value Sets” promotion is available at all McDonald’s restaurants in Hong Kong, excluding locations in Ocean Park, Sha Tin Racecourse, Happy Valley Racecourse, and Hong Kong International Airport. The double points offer excludes upgrades to drinks, add-ons, or other items within the same order. Full terms and conditions are available through McDonald’s Hong Kong.
This latest promotional push underscores McDonald’s commitment to value offerings and leveraging brand partnerships to drive sales. The combination of price reductions, loyalty rewards, and celebrity endorsements represents a multi-faceted approach to attracting and retaining customers in the Hong Kong market. The success of this campaign will likely be closely watched by competitors as they navigate the evolving fast-food landscape.
