McDonald’s Launches Big Arch: Its Biggest XXL Burger Ever
- McDonald’s France has launched the Big Arch, a 395-gram XXL burger designed to target heavy appetites and position itself as a permanent fixture on restaurant menus, according to...
- According to reporting published by 750g, the Big Arch contains two beef patties totaling 226 grams of meat, three slices of white cheddar cheese, crisp lettuce, fresh and...
- The introduction of the Big Arch follows a period in which McDonald’s focused heavily on nostalgia-driven promotions—such as collaborations with Pokémon, Friends, and Genshin Impact—as well as meatless...
McDonald’s France has launched the Big Arch, a 395-gram XXL burger designed to target heavy appetites and position itself as a permanent fixture on restaurant menus, according to reports from French culinary and business outlets including 750g and MCE TV. Released first on the McDonald’s mobile application on Tuesday, April 1, 2025, and rolled out across French dining rooms on Wednesday, April 2, 2025, the sandwich represents a strategic shift back toward traditional core offerings as fast-food brands face evolving consumer habits.
Ingredients, Pricing, and Nutritional Profile of the Big Arch
According to reporting published by 750g, the Big Arch contains two beef patties totaling 226 grams of meat, three slices of white cheddar cheese, crisp lettuce, fresh and crispy onions, pickles, and a proprietary sauce described as a blend of Big Mac sauce and a ketchup-and-mustard duo. The entire assembly sits inside a seeded bun featuring sesame and poppy seeds. On the nutritional front, 750g reports that a single Big Arch delivers 1,076 kilocalories, compared to 530 kilocalories for a standard Big Mac. Company disclosures on the McDonald’s platform note that the new item accounts for 118 percent of the daily recommended protein intake for an average adult, alongside 118 percent of saturated fatty acids, 97 percent of total lipids, and 71 percent of salt.
Strategic Intent and Menu Permanence
The introduction of the Big Arch follows a period in which McDonald’s focused heavily on nostalgia-driven promotions—such as collaborations with Pokémon, Friends, and Genshin Impact—as well as meatless options like the McVeggie, according to MCE TV. With competitors introducing larger, high-volume sandwiches, McDonald’s designed the Big Arch to counter market pressure and capture consumers seeking larger portions. Stéphanie Poupinneau, new product development lead at McDonald’s France, told 750g that the corporation intends to keep the sandwich on menus long-term.
Il a vocation à devenir permanent, à devenir une nouvelle icône
Stéphanie Poupinneau, McDonald’s France Translated from French, that statement indicates the company aims for the sandwich to become a permanent fixture and a new menu icon. Following its mobile-exclusive debut on April 1, 2025, the product became widely available in restaurants nationwide on April 2, 2025, with select locations stocking inventory ahead of schedule based on local supply chains.