Medellín Takes Center Stage: Unveiling the City’s First-Ever Tourism Forum
Medellín’s Center: A Hub for Tourism and Cultural Revival
The Medellín Chamber of Commerce for Antioquia, in collaboration with the Municipal Corporation of the Center (Corpocentro), recently hosted the “Forum of Tourism Perspectives in the Center of Medellín: challenges, opportunities, and potential.” The event brought together prominent businessmen and area leaders to discuss the future of tourism in the city’s center.
Secretary of Tourism and Entertainment of Medellín, José Alejandro González, shared updated statistics and strategies on the current state of tourism in the center and the city. Notably, Medellín has seen a 25.8% increase in foreign and national visitor arrivals, with 451,758 visitors between January and May 2024, compared to 359,116 in the same period in 2023.
Experiences of Panelists
Sebastián Hinestroza, manager of the 3H Hotel, located in the San Ignacio area, presented his findings on the hotel’s operation, highlighting the diverse origins of his guests, including countries such as Colombia, Venezuela, Mexico, the United States, and Panama.
Hinestroza emphasized the potential for multi-sector tourism, focusing on services like health, trade, leisure, and culture. He also discussed the transformation of the territory as a means to create tourism offers in the center.
Ana María Muñoz, co-director of the San Ignacio District, presented her vision for cultural tourism, heritage, and events, highlighting the impact these can have on the economy and society. She emphasized the need for municipal investment to restore the area’s buildings, which are essential for a monumental or architectural tourism strategy.
Projects in the Center
Several projects are underway to revitalize different parts of the city, including the Salón Prado, a gastronomic market aimed at changing the perception of the Prado neighborhood in Medellín. Its director, Jorge García Duque, presented the project, highlighting its objective of making gastronomy socially inclusive and creating spaces for sharing and socializing.
Juan Manuel Patiño, head of Urban Management of Metro Medellín, presented the “Management and intervention plan for the historic center of Medellín,” an initiative developed by Metro Medellín in collaboration with Corpocentro, Antioquia Museum, Landscape and Heritage Agency Medellín, and the Office of the Mayor of Medellín. The plan focuses on restoring public spaces and addressing the historical debt of the metro infrastructure in the historic center.
What’s Next?
The panelists concluded by sharing their ideas on various topics, including how to make the center a desirable place for locals to live. Ana María Muñoz emphasized the importance of raising awareness about the center from different areas and inviting various sectors of the city to participate.
Jorge García Duque highlighted the opportunities emerging around the nobility of searching for places to enjoy Medellín. “Today, there is a huge opportunity for the city, we, the residents of Medellín, feel displaced from our city, and we are looking for places to enjoy our city, this is the opportunity,” he said.
The center of Medellín is constantly being transformed, and despite what many residents may believe, there are projects and people working to make it a place aimed at locals, where there is no fear and a desire to explore its culture, art, and architecture.
