Meet Tomoko Horino: The 101-Year-Old Cosmetics Saleswoman Who’s Breaking Records

Tomoko Horino, a 101-year-old cosmetics saleswoman, has been certified by the Guinness World Records as the “oldest beauty advisor.” With a career spanning 61 years and a cumulative total of about 130 million yen in sales, Tomoko is an inspiration to many. She has recently published a book that reveals 50 tips that make work more enjoyable as you get older.

Debunking the Myth: Sales Isn’t as Hard as You Think

Many people assume that sales work is tough, especially when it comes to cold call sales. However, Tomoko disagrees. With her experience in life insurance sales, she learned how to greet people politely and pleasantly, ease their suspicions, and talk to them in a way that makes them want to let her into their home.

Tomoko’s passion for her products also played a significant role in her success. As someone who uses and loves the cosmetics she sells, she was driven by the desire to bring out the natural radiance in each person and have as many women as possible experience the joy of becoming more beautiful.

Winning Over a Barking Dog and Its Owner

Tomoko shares a heartwarming story about a customer who had a dog that was notorious for barking at everyone. However, when Tomoko visited the house, the dog surprisingly wagged its tail and didn’t bark. The couple was delighted, and Tomoko was happy to have won over the dog’s affection.

Tomoko attributes the dog’s friendly behavior to her husband’s influence. As an animal lover, he had instilled in her a love for dogs and cats, which she believes the dog sensed.

The dog’s liking for Tomoko led to a successful sale, with the wife buying a lot of cosmetics. This experience is just one of the many stories Tomoko shares in her book, which offers valuable lessons on how to build relationships and succeed in sales.

Life Lessons from a 101-Year-Old Saleswoman

Tomoko’s book is more than just a collection of sales tips. It’s a guide to living a happy and fulfilling life, regardless of age. With her wisdom and experience, Tomoko inspires readers to pursue their passions and never give up on their dreams.

As Masaru Sato, author and former senior analyst at the Ministry of Foreign Affairs, puts it, Tomoko’s technique is “HUMINT (Human Intelligence)” – a skill that can be applied to many areas of life. Tomoko’s story is a testament to the power of human connection and the importance of building relationships in both personal and professional life.