Meet the Master of Upcycling: How One Influencer is Turning Trash into Treasure and Captivating YouTube Audiences
Used Scrap Parts Reborn through the Hands of YouTubers
Value-up YouTube channels that restore products with traces of time to their original state have recently become very popular. The channel Baek A-mu-gae’s Life mainly presents content that regenerates broken scrap car parts.
With the development of information and communication technology, the activities of influencers who have a great influence on society online are increasing exponentially. The new world of influencers, which is gaining attention as a new profession, is illuminated with the help of IMR (Influencer Multi-Platform Ranking).
Value-up YouTube channels that restore products with traces of time to their original condition have recently become very popular. YouTubers known as “golden hands” use their outstanding dexterity and skills to create content about various repair, manufacturing, and remodeling processes, providing useful information to viewers.
Kim A-mi, a senior researcher at Voice of You and a big data analysis expert, explained, “Content related to restoration, golden hands, and repair is especially popular among male viewers in their 20s and 30s.” She added, “Currently, there are about 3,000 videos with the hashtag ‘#goldenhands’ on YouTube, and around 1,000 related channels.”
‘Baek A-Mugae’s Life’ is a channel that mainly presents content on recycling broken car parts. It is popular for its videos that show the technology of repairing and recycling gears and car parts in Pakistan’s harsh environment without advanced technology or proper tools.
The channel ‘Hobby Workshop’ presents content that recreates new items by collecting completely different waste parts. The channel operator even makes a speaker out of a glass cup and an automatic golf ball dispenser using waste wood and hangers.
The ‘Daibai TV’ channel is gaining a great response with its product restoration content. The channel restores and regenerates various products in daily life, such as fixing a mirror discolored by corrosion in the bathroom, restoring a dead sofa, and cleaning a faucet for only 1,000 won.
In addition, according to the Influencer Market Research (IMR) data provided by K-culture platform Voice of You, notable YouTubers with content related to product value-up include △Jajakkun TV △Dongson TV △MACHO MAN △I am a Gongdol.