Meghan Markle’s As Ever: More Than Just Jam
- Meghan Markle's lifestyle company,As ever,is set to launch a new line of products on Friday.The Duchess of Sussex told Skims co-founder Emma Grede that she has worked to...
- During an episode of Arise with Emma Grede, Markle said she intends to offer significantly more products this time.
Meghan Markle’s As Ever Brand Expands After Initial Success
Updated June 17,2025
Meghan Markle’s lifestyle company,As ever,is set to launch a new line of products on Friday.The Duchess of Sussex told Skims co-founder Emma Grede that she has worked to ensure the products will not sell out as quickly as they did during the initial April launch. The company is focused on solidifying its role in the lifestyle market.
During an episode of Arise with Emma Grede, Markle said she intends to offer significantly more products this time. Following the initial launch,Markle and her team began expanding their offerings to meet demand and establish a broader market presence. The initial product role included teas, baking mixes, raspberry preserves, and honey. The new launch will include these items, along with some surprises.
Markle explained that the idea for As Ever stemmed from making jam at home and gifting it to friends. Their positive feedback inspired her to start a food and housewares business. While many