Mercy’s $12M+ Funding Delayed by Winter Storm

SATURDAY AM: Refresh for more analysis and chart…Distributors are still awaiting ⁤more data on what circuits will be closing today and how that will sideline weekend numbers as we currently see them in a 2,000 stretch from Texas to New England that’s covered in ice and snow. The entire weekend for all movies looks to gross $58.4M, the lowest YTD, and down -9% from the same frame a‍ year ago.

amazon MGM ⁤Studios‘ Mercy is still on course for $12.6M after a near $5M previews/Friday. ⁢The start here is within the range of original sci-fi (i.e. The Creator at‍ $14M), and meat and potato action guy movies, i.e.last January’s Flight Risk at⁢ $11.5M, and ⁤higher than Gerard Butler’s dystopian future sequel greenland 2: Migration which debuted ⁤to‍ $8.5M.

Audience scores aren’t great⁣ with a B- CinemaScore, 2 1/2 stars on Screen Engine/Comscore’s PostTrak and a low ⁣definite recommend of 45%. Only 31% ‍said they were going to see it as of star chris Pratt while 44% cited that the movie looked fun. Note in terms of Pratt’s theatrical releases,this is his first original movie as a leading ⁢man to be launched at the B.O.The Skydance movie he starred in during Covid, The Tomorrow War,⁣ was unloaded by Paramount ⁣to Amazon for ⁣a Prime debut⁣ which at the time in July 2021 racked up record movie viewership. Of those attending,53% were Prime members,versus 68% who were Netflix subs and 50% who were Disney+ subs. Mercy will be making an ultimate destination for Prime down the road, but⁣ will have a PVOD window prior to its streaming debut.

Per iSpot, Amazon MGM Studios spent $14.4M in linear ads for Mercy, more than Sony’s $9.4M for 28 Years Later: The Bone Temple,with ads airing across NFL,College Football,SportsCenter,the Today show and ⁤ Gold Rush. Total⁢ house impressions were 455M for Mercy versus 385M for Bone Temple during its campaign.

PLF screens and Imax ⁢are repping around half of the weekend with 22% coming ⁤from 3D.Pic is playing evenly across the country, though best in South and South Central. The AMC Burbank in California is the pic’s top ‍grossing venue with around $19K through friday.

Diversity demos are 48% Caucasian, 21% Hispanic and Latino, 17% Black and 8% Asian American. Men ove

FRIDAY AM: Amazon MGM studios’ Mercy,a $60M dystopian-future thriller starring Chris Pratt,is⁢ the major studio wide entry this weekend. While the film earned $1.5M in previews on Thursday, the looming winter storm impacting areas from Texas to New England could affect its three-day performance. Current projections estimate a $12M-$15M domestic ⁤opening for a No. 1 debut, outpacing the sixth weekend of 20th⁤ Century Studios’ Avatar: Fire ⁢and Ash, which is expected to decline by 50% to around $7M. Disney and Amazon are reportedly splitting IMAX and PLF screens between Avatar 3 and Mercy.

Mercy‘s preview numbers surpass those of Greenland 2: Migration ($900K) and Jason Statham’s A Working Man ($1.1M).

The‍ film, directed by Timur Bekmambetov and starring Rebecca Ferguson, centers on a detective (Pratt) on trial for his wife’s murder. He has ⁣90 minutes to prove his innocence ‍to an advanced AI judge (Ferguson) he previously supported, before it delivers its⁤ verdict.

‘Mercy’ Trailer: Chris Pratt Sees A Scary Near Future Where AI Is Judge,Jury & Executioner

Mercy is launching in 83% of its offshore markets this weekend,beginning Wednesday in Belgium and Indonesia,followed by Australia,Brazil,Mexico,Germany,and the Middle East on Thursday.friday sees releases in the UK, Spain, ⁤Japan, and China, totaling 80 territories overall. Comparisons suggest performance similar to other action films like A Working Man and Gerard Butler’s Den of Thieves: Pantera. A Working Man opened to $15.5M domestically and grossed $37M stateside and $89.2M globally. Sources indicate Mercy‘s global ranking is competitive with Zootopia 2. ‍These films typically perform well in Germany and Saudi Arabia.