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Meta EU Ad-Light Option to End Investigation

by Lisa Park - Tech Editor

EU Intensifies scrutiny of Big ⁢Tech, ⁣meta Faces ​New Examination

Updated​ December 23, 2025, at 2:07 PM EST

Meta Responds to EU Investigation

Meta acknowledged a new investigation launched by the European Commission, ‍asserting that personalized advertising remains “vital for ⁤Europe’s economy.” The probe falls under the EU’s digital Markets⁣ Act ⁤(DMA), a landmark ‍regulation designed to curb the influence of major​ technology companies.

Digital Markets Act in ‍Action

The DMA, enacted to ⁤foster competition in⁣ the ⁤digital sector, has already triggered several investigations. Recent inquiries target Alphabet ‍(Google’s parent company) regarding its news ranking algorithms, and Amazon and Microsoft concerning their cloud computing⁤ services. This latest action​ against Meta underscores the Commission’s ⁤commitment‌ to enforcing the⁤ DMA.

Broader Regulatory ⁣Crackdown

This⁤ announcement follows closely on ‍the heels of an antitrust ⁣investigation into Meta’s policies⁢ regarding access⁢ to WhatsApp for artificial intelligence providers. ⁢‍ Just ⁢last week, the‍ Commission imposed a €120 million fine​ on X⁢ (formerly Twitter) for⁢ violations of the EU’s digital openness rules, a decision that sparked criticism from U.S. officials.

U.S. Response and concerns

U.S. Secretary of State ‌Marco Rubio characterized⁢ the‌ fine against X as “an attack on ⁢all American tech platforms‍ and the American people by foreign governments.” Andrew Puzder,the U.S. ambassador to the EU, labeled‌ the penalty “the result of EU regulatory over-reach,”‌ echoing‌ previous statements from the Trump administration opposing what it views as ​burdensome regulations targeting U.S.companies​ abroad.

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