Meta Stablecoin: Comeback Attempt?
- meta Platforms (META) is reportedly considering another venture into cryptocurrency,specifically stablecoins,reviving efforts from the late 2010s.
- Libra was intended to operate independently of Meta through the Libra Association.
- As then,the cryptocurrency landscape has changed substantially.
Meta Platforms is reportedly exploring stablecoins, a meta stablecoin attempt long after the failed Libra project. Could this move,spurred by international business growth and the desire to cut fees on creator payouts,yield a different result this time? The original goal of seamless transactions remains,but factors like evolving stablecoin regulations and the vast market size of $230 billion in March 2025,per Citigroup,could play a huge role. considering the important international ad revenue, especially in payments to content creators, a digital currency might offer significant advantages. Check back with news Directory 3 for updates. Discover what’s next in Meta’s crypto journey.
Meta Platforms Eyes Stablecoin Comeback Years After Libra Flop
Updated June 06,2025
meta Platforms (META) is reportedly considering another venture into cryptocurrency,specifically stablecoins,reviving efforts from the late 2010s. The company’s initial foray, Libra, launched in June 2019 but faced regulatory hurdles and reputational concerns, leading to its ultimate failure despite support from payment giants like Mastercard and Visa.
Libra was intended to operate independently of Meta through the Libra Association. However, Mastercard and Visa withdrew by October 2019.A rebranding attempt as “Diem” also failed, reportedly due to opposition from the Federal Reserve. Meta abandoned the project in early 2022.
As then,the cryptocurrency landscape has changed substantially. Meta’s renewed interest raises questions about its potential for success this time and the benefits for its business. Understanding stablecoins is crucial to answering these questions.
Stablecoins are cryptocurrencies designed to maintain a stable value,often pegged to the U.S. dollar or commodities like gold. This stability aims to make them suitable as a medium of exchange,unlike more volatile cryptocurrencies.
A U.S. dollar-pegged stablecoin offers trust through value stability and leverages blockchain technology. Meta initially envisioned Libra reducing payment friction, making transactions “as easy as you can send a photo,” to boost platform engagement and capture a share of the payments market. Now, Meta’s stablecoin interest appears to be driven by other factors.
Meta’s international business has expanded significantly as 2019, with international advertising revenue increasing by approximately $62 billion annually compared to the first quarter of 2019. In the first quarter of 2025, nearly 56% of Meta’s advertising revenue originated outside the U.S. and Canada.
This growth has likely increased Meta’s cross-border transaction volume, particularly in payments to content creators. Meta reported paying creators $2 billion on Facebook alone in the past year as of October 2024. The company is also reportedly trying to attract creators from TikTok, offering payments of $50,000 per month for short-form videos on Instagram. Many of these creators are located outside the U.S., making stablecoins an attractive option for Meta.
Traditional wire transfers for these payments incur high fees for both sender and receiver. Using stablecoins could allow Meta to avoid these fees, potentially increasing margins. Content creators could also benefit from reduced fees, incentivizing them to create content on Meta’s platforms and boosting engagement.
Citigroup reported that the total value of stablecoins reached $230 billion as of March 2025, a 30-fold increase in five years, and projects growth to $1.6 trillion by 2030.This growth reflects increasing awareness of stablecoins. Moreover, regulators worldwide, including in the U.S., are developing regulatory frameworks that could legitimize stablecoins within the financial system.
What’s next
While Meta has not officially confirmed its pursuit of stablecoins,the increasing awareness,growth potential,and improving regulatory landscape make it a plausible strategy to potentially boost margins and increase platform engagement. The industry watches to see if Meta confirms these reports.