Milan hosts a weekend event celebrating Sky original series about 883
- Fans of the legendary Italian pop band 883 can step directly into the 1990s universe of Max Pezzali and Mauro Repetto during a dedicated weekend event in Milan,...
- Visitors entering the location at Via Palermo 10 begin their journey with a check-in process simulating a flight to Los Angeles, where the band filmed their 1993 music...
- The weekend lineup features notable guest appearances, starting Saturday afternoon at approximately 12:30 PM with a fan meeting featuring actors Elia Nuzzolo and Matteo Oscar Giuggioli.
Fans of the legendary Italian pop band 883 can step directly into the 1990s universe of Max Pezzali and Mauro Repetto during a dedicated weekend event in Milan, organized by Sky and NOW to mark the arrival of Sydney Sibilia’s upcoming Sky Original series. Running on October 3 and October 4 at La Pelota Jai Alai in the Brera district, the free public experience transforms the venue into a portal spanning Los Angeles and Pavia, featuring interactive sets, live music, and special appearances.
Journey Through Los Angeles and Pavia
Visitors entering the location at Via Palermo 10 begin their journey with a check-in process simulating a flight to Los Angeles, where the band filmed their 1993 music video for “Nord Sud Ovest Est.” The space features a recreation of the red Cadillac from the original video alongside an “Area Deserto” housing a Dance Cabin for visitors to record dance moves inspired by Mauro Repetto. The American leg centers around a Plaza Messicana featuring continuous animation, mariachi performers, dancers, tribute bands, and DJ sets provided by Radio Deejay. The experience then shifts back to Italy with reconstructions of Pavia landmarks, including the duo’s early recording tavernetta where guests can film lip-sync performances and Max’s bedroom equipped with a 1990s-themed gaming experience.
Special Appearances and Fan Meetings
The weekend lineup features notable guest appearances, starting Saturday afternoon at approximately 12:30 PM with a fan meeting featuring actors Elia Nuzzolo and Matteo Oscar Giuggioli. The two actors from the Sky Original series will share behind-the-scenes stories and production details regarding the portrayal of Max Pezzali and Mauro Repetto’s early friendship and musical rise. Later that evening, the venue hosts a 1990s party requiring registration via Eventbrite, opening its doors at 9:00 PM for a live performance by the 883 tribute group Pezza Band. The evening culminates around 10:30 PM with a special appearance by the real Max Pezzali, who will address the crowd regarding the cultural and musical legacy of the band, followed by a late-night DJ set hosted by DJ Shorty of Radio Deejay running until midnight.
Collaborating Brands and Interactive Zones
The weekend production, executed by the ParideVitale Agency, incorporates several prominent brand partnerships to recreate 1990s pop culture. Radio Deejay curates on-stage entertainment, while Nintendo and Dr. Martens AirWair Italy sponsor dedicated interactive zones along the route. Smemoranda and Interabilia contribute to the nostalgic bedroom installations, and Autogrill Italia operates a themed rest area offering samples of classic Italian road-trip sandwiches like the Camogli. Additional sensory elements are provided by Arbre Magique with directional fragrances and Mirato with Malizia BonBons.
