Million-dollar mooncakes dominate the market, overwhelming consumers

Though it is just the start of the Mid-Autumn Pageant, many well-known cake manufacturers have launched high-end, “distinctive” cake containers, priced at hundreds of thousands.

Mid-Autumn Pageant remains to be greater than a month away, however cellular cake stalls have appeared on each avenue in Hanoi. Along with conventional merchandise at inexpensive costs, many massive manufacturers have launched high-end muffins value hundreds of thousands.

This 12 months, Madam Huong model launched a premium mooncake field referred to as “Trang Tien field” priced at 1,500,000 VND, together with 6 120gr mooncakes with 6 totally different flavors together with 1 field of Shan Tuyet tea.

The model’s leather-wrapped cake containers are additionally attracting the eye of many rich clients. This cake field prices VND890,000 and consists of 8 muffins of 80g with the next flavors: lotus paste with salted egg, inexperienced tea with salted egg, coconut milk with salted egg, inexperienced bean with salted egg, inexperienced rice with salted egg, and chestnut with salted egg.

Gross sales employees mentioned that at the moment, there are numerous high-end mooncake containers, priced at round 1,000,000 VND, being launched to check the market. The dearer ones, priced at 2,000,000 – 5,000,000 VND, will often be launched through the peak interval later.

“Presently, most of our factors of sale solely import particular person muffins and containers of muffins from 800,000 – 2,000,000 VND, whereas for dearer muffins, we import a number of containers for show, for a number of clients in want. We are going to solely import extra after the fifteenth day of the seventh lunar month to promote,” mentioned an worker.

Maison Mooncake model additionally introduces premium mooncake merchandise with distinctive flavors comparable to apricot, lotus seed longan salted egg, black sesame walnut… This 12 months, these cake containers include premium tea, Shan Tuyet tea, as a substitute of wine like yearly.

The field of muffins named “aspiration” can also be from this model, priced at 1,500,000 VND together with 8 muffins of 120 gr.

Cake containers priced at 500,000 – 1,000,000 are additionally designed to be very eye-catching to consumers.

It may be seen that, along with including new flavors, producers additionally pay nice consideration to the looks of the packaging. That is additionally the explanation why moon muffins are more and more elaborately crafted and costly.