Minca CEO Gabriel Gutiérrez Targets 15,000 Vehicle Sales This Year

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Minca, a Colombian electric scooter manufacturer, plans to increase its annual sales from 70 units to 15,000 vehicles in 2026, according to Gabriel Gutiérrez, the company’s CEO. The statement, reported by El Colombiano, marks a significant expansion for the firm, which has positioned itself as a regional player in the growing electric mobility sector.

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What is Minca’s sales target for 2026?
Minca’s projected growth reflects a strategic shift from its initial small-scale operations. Gutiérrez disclosed during an interview that the company began with 70 scooters sold in its early stages but now aims to scale production to meet rising demand. While the CEO did not specify the exact timeline for achieving this target, the figure underscores the company’s ambition to capitalize on Colombia’s evolving transportation landscape.

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How does Minca fit into Colombia’s electric vehicle market?
Colombia’s electric vehicle (EV) market has seen gradual adoption, driven by government incentives and environmental awareness. According to a 2024 report by the Colombian Association of Electric Mobility, EV sales grew by 22% year-over-year in 2025, with scooters accounting for a significant share of the market. Minca’s focus on electric scooters aligns with this trend, as the vehicles offer a cost-effective alternative to traditional gasoline-powered two-wheelers.

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What challenges might Minca face in scaling production?
Scaling to 15,000 units annually would require Minca to address supply chain constraints, regulatory compliance, and competition. The company’s reliance on local manufacturing could mitigate some risks, but global component shortages and fluctuating raw material prices remain potential hurdles. Gutiérrez did not elaborate on production plans, but industry analysts note that achieving such growth would likely involve partnerships with distributors and investment in automation.

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Why is this development significant for Colombia’s economy?
Minca’s expansion could contribute to Colombia’s efforts to reduce carbon emissions and dependence on fossil fuels. The government has set a goal of 10% electric vehicle adoption by 2030, and companies like Minca are seen as key drivers of this transition. A 2025 study by the University of Antioquia highlighted that increased EV production could create thousands of jobs in manufacturing and maintenance, particularly in regions like Medellín, where Minca is headquartered.

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Gutiérrez’s comments align with broader industry forecasts. BloombergNEF projects that Latin America’s EV market will grow at a compound annual rate of 18% through 2030, with Colombia poised to benefit from its favorable regulatory environment. However, the sector faces challenges, including limited charging infrastructure and consumer skepticism about battery longevity.

Minca’s strategy appears to prioritize affordability and accessibility. The company’s current models, priced between 10 million and 15 million Colombian pesos ($2,500–$3,750), target middle-income buyers seeking an alternative to traditional motorcycles. Analysts suggest that achieving 15,000 units annually would require aggressive marketing and expanded dealership networks.

While the CEO’s statement provides a clear growth objective, details about financing, production timelines, or market entry strategies remain unspecified. Investors and industry observers will be monitoring Minca’s progress closely as it navigates the complexities of scaling a niche EV brand in a competitive market.