Ministry of Culture & Tourism Welcomes K-Beauty Tourists in Philippines
K-Beauty shines in Manila: ‘2025 K Beauty Glow Up’ Draws Crowds
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MANILA, Philippines – The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) showcased Korean beauty trends at the ‘2025 K Beauty Glow up’ event in Manila, Philippines. The event, centered around K-Beauty, took place April 25-26.
Held at the SM Aura shopping mall, the event drew senior officials, including Ambassador Lee Sang-hwa, and Cristina Prasco from the Philippines’ Department of Tourism.
Attendees experienced Korean hairstyling and explored beauty exhibition halls featuring Korean companies such as AMOREPACIFIC. The event highlighted the growing popularity of Korean beauty products and techniques in the Philippines.
Celebrity Ambassadors Add Sparkle
On April 25, Philippine actress Kylin Alcantara and Angela, leader of the girl group KAIA, both honorary ambassadors for Korea Tourism as 2022, made an appearance, attracting significant attention from visitors.
Filipino Tourism to Korea on the Rise
According to Park Young-hee, president of the KTO, approximately 520,000 Filipino tourists visited korea in 2024, a 50.6% increase year-over-year. This makes the Philippines the leading source of tourists from Southeast Asia.
philippines Embraces Korean Wave
A recent 2025 Overseas Korean Wave Survey by the Korea International Cultural Exchange Agency indicated that the Philippines is the most receptive country to Korean culture among the 28 surveyed, with 72.4% expressing positive sentiments. Cosmetics are the top shopping item for Filipino tourists visiting Korea.
# K-Beauty Shines in Manila: Your Guide to the ‘2025 K Beauty Glow Up’ Event
Are you curious about the latest K-Beauty trends and the recent ‘2025 K Beauty Glow Up’ event in Manila? This article provides a comprehensive overview, answering your questions and offering valuable insights based on the provided information. Let’s dive in!
## What was the ‘2025 K Beauty Glow Up’ event?
The ‘2025 K Beauty Glow Up’ was a two-day event showcasing Korean beauty trends and travel destinations. The event, organized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO), took place in Manila, Philippines, on April 25-26.
## Where was the K-Beauty event held?
The event was held at the SM Aura shopping mall in Manila.
## Who were some of the key attendees?
The event drew senior officials, including Ambassador Lee Sang-hwa and cristina Prasco from the Philippines’ Department of Tourism.
## What activities were available at the event?
Attendees had the opportunity to experience Korean hairstyling and explore beauty exhibition halls. Some of the showcased companies included AMOREPACIFIC.
## What role did celebrity ambassadors play?
On April 25, Philippine actress Kylin Alcantara and Angela, the leader of the girl group KAIA, who are both honorary ambassadors for Korea Tourism as 2022, made an appearance. They attracted notable attention from visitors.
## How popular is K-Beauty in the Philippines?
The event highlighted the growing popularity of Korean beauty products and techniques in the Philippines. A recent survey revealed that the Philippines is the most receptive country to Korean culture, with 72.4% expressing positive sentiments.
## What impact does the ‘Korean Wave’ have on tourism?
The “Korean Wave,” or Hallyu, significantly boosts tourism. Cosmetics are the top shopping item for Filipino tourists visiting Korea.
## How many Filipino tourists visited South Korea in 2024?
according to Park Young-hee, president of the KTO, approximately 520,000 Filipino tourists visited Korea in 2024. This represents a 50.6% increase year-over-year.
## is the Philippines a significant source of tourism for South Korea?
Yes! The Philippines is the leading source of tourists from Southeast Asia.
## What are the main takeaways from the ‘2025 K Beauty Glow Up’ event?
Here is a summary of the key takeaways:
| Aspect | Details |
|---|---|
| Event Focus | Showcasing K-Beauty trends and Korean travel destinations. |
| Location | SM Aura shopping mall, Manila. |