Morgan Supersport: A New flagship for the British Marque

the ‍Morgan motor Company, celebrating its 115th ⁤birthday in 2024, has largely maintained its customary product lineup. This includes ⁢the iconic three-wheeler roadster and various lightweight, open-top sports cars. These models, such as the Super 3, Plus Four, and Plus Six, ⁤remain available in‍ modified yet recognizable forms.

Positioned above these models is ⁣the premium offering, ⁤previously held ⁤by the retrofuturistic Aero 8 (2000-2018).With the Aero 8’s production ceasing, Morgan sought a ⁣new flagship model: ⁢the Morgan Supersport. While the “Supersport” moniker has previously denoted performance-oriented versions of existing models, it now represents an entire model⁤ line, signaling the brand’s next design phase.

A Ground-Up Re-Engineering

the Morgan Supersport, five⁢ years⁢ in development, represents‍ a complete ground-up re-engineering, ⁤if not a total reimagining, of⁤ a Morgan. Its design is unmistakably Morgan, reinforced by the wordmark across⁣ the boot on a badge tilted up in⁢ the newly created HFS font, derived from the first Morgan logo.

Though, the Supersport ‍ introduces radical touches in a characteristically understated manner.⁢ The body is cleaner, featuring light aluminum panels that drape over the frame. The design incorporates fewer hard creases and more gentle curves,enhancing its visual ‍appeal.⁤ It cleverly integrates aerodynamic efficiencies,reducing drag and lift.Morgan enthusiasts will note the absence of louvres on the bonnet and the replacement of piano hinges on the doors with internal hinges, improving structural integrity and fit.

Morgan’s 21st-century coachbuilding remains extensively handmade at its Malvern Link base, utilizing a⁣ wooden frame. This ⁢craftsmanship ⁣is highlighted on the Supersport,with an exposed piece of wood on the boot’s leading edge.

Roof options and Driving Experience

Buyers‍ can choose between a‍ hard or soft top,‍ both reversible and interchangeable due to identical mounting points. The convertible roof option features a folding fabric hood. The removable⁣ hard top is⁢ a light carbon composite lid with⁢ a large rear curved screen – a first for Morgan, traditionally known for its flat glass windscreens, which are still present. Both ⁢roof⁤ options include traditional removable side⁤ screens, now with a precision mounting system replacing the previous release mechanism. These side screens can ‍be stowed ⁢in a custom slot in the boot, and their removal provides the “elbows out” driving style familiar to Morgan owners.

Interior and Technology

The interior features brand⁤ new,yet old-style,pad-printed analogue dials that possess a lovely depth and glow,reminiscent of a well-engineered watch face. A partnership with Sennheiser has yielded a bespoke audio system and a redesigned center console. This includes a device holder with wireless charging and hands-free‍ calling with bright ANC (active noise cancellation), enabling clear phone calls at speeds up to 70⁣ mph with the roof down. This connectivity is achieved ⁣without⁢ large ⁢digital screens, maintaining a “high-tech updates disguised beneath old-school charm” approach.

Production ⁣and Market

Morgan aims for the Supersport to be an all-season, everyday Morgan with enhanced‍ performance. Production ⁢is planned at 200 units per year, with distribution split as follows: 20% to the UK, 40% to Europe, and 40% to the rest of the world. Despite⁤ these ⁣updates, the Supersport ⁣maintains a low kerb weight of 1,170 kg.

The Morgan Supersport was unveiled in pink and blue launch colors. Morgan hopes for ⁣a more positive reception to its new model, ⁤aiming to⁢ convince brand loyalists that this is still a car for them, but with greater capability.

The new Morgan Supersport is priced at £105,000 and can⁢ easily exceed that with options.It is indeed dedicated to the art of driving ⁣and⁢ is essentially handmade.