Morocco’s Direct Revenue Exceeds $1.5 Billion from Africa Cup of Nations
- The Moroccan government has estimated direct revenue generated by the 2025 Africa Cup of Nations (CAN), held in Morocco, at more than 1.5 billion euros, which allowed it...
- Moroccan Minister of Industry and Trade, Ryad Mezzour, highlighted a "double effect" in revenue and investment, driven by nearly 600,000 visitors specific to the tournament, which is part...
- These flows have boosted transport,hospitality,restaurants and crafts,with an immediate injection of liquidity into the local economy.
The Moroccan government has estimated direct revenue generated by the 2025 Africa Cup of Nations (CAN), held in Morocco, at more than 1.5 billion euros, which allowed it to prepare 80% of the infrastructure for the 2030 World Cup, which the country will co-host with Spain and Portugal.
Moroccan Minister of Industry and Trade, Ryad Mezzour, highlighted a “double effect” in revenue and investment, driven by nearly 600,000 visitors specific to the tournament, which is part of a record year for Moroccan tourism with 20 million arrivals (+14%).
These flows have boosted transport,hospitality,restaurants and crafts,with an immediate injection of liquidity into the local economy.
Mezzour described the 2.3 billion euros invested in that edition of the CAN, which concluded last Sunday, as a “sovereign investment” in durable infrastructure, such as the nine stadiums built or renovated, as well as road networks, airports and services.
“We have gained a decade of growth in 24 months (…) and equipped the Kingdom with infrastructure that will serve citizens for the next 50 years,” he said.
He stressed that the impact on employment is “a source of pride”. The CAN, won by the Senegal team, created more than 100,000 jobs. “These are not just temporary jobs: thousands of young people have been trained to international standards, acquiring lasting employability beyond 2025,” he clarified.
the minister explained that more than 3,000 industrial companies participated in the works. He also added that the CAN accelerated technological conversion in Morocco with the deployment of 5G, digital identification systems, digital ticket sales and cybersecurity solutions. These initiatives helped reduce logistical costs and attract new investments.
He explained that, with an audience of 2 billion television viewers and 10 billion views on social networks, Morocco showed its ability to organize major international events, such as the 2030 World Cup, for which 80% of the infr
morocco estimates its direct revenues from the Africa Cup of Nations (CAN) at more than 1.5 billion dollars, according to official sources.
This figure includes income from tourism, hospitality, transportation, and othre related services during the tournament, which took place from January 13 to February 11.
The moroccan Minister of Tourism,Fatima Zahra Ammor,stated that the CAN generated approximately 7 billion dirhams (about 700 million dollars) in tourism revenue alone. This represents a important increase compared to the same period last year.
In addition,the tournament attracted a large number of visitors,with over 600,000 tourists arriving in Morocco during the CAN. This influx of tourists boosted the local economy and created numerous job opportunities.
The Moroccan government invested heavily in infrastructure improvements and security measures to ensure the success of the tournament. These investments are expected to have a long-term positive impact on the country’s economy.
The CAN was widely considered a success, both on and off the field. Morocco’s national team reached the semi-finals, and the tournament was praised for its institution and atmosphere.
Morocco generated more than $1.6 billion in direct revenue from hosting the Africa Cup of Nations (CAN) soccer tournament, according to a statement released by the Moroccan Ministry of Economy and Finance on Friday. The tournament, which concluded February 11th, drew significant tourism and boosted several sectors of the Moroccan economy.
The revenue breakdown includes:
- Tourism: Approximately $900 million from visiting fans and teams.
- Hospitality: Over $300 million in hotel bookings, restaurant sales, and related services.
- Transportation: roughly $200 million from air travel, train tickets, and local transportation.
- Broadcasting Rights & Sponsorships: An estimated $200 million from television rights and corporate sponsorships.
The Moroccan government invested heavily in infrastructure upgrades ahead of the tournament, including renovations to stadiums and improvements to transportation networks. Officials anticipate long-term economic benefits from these investments.
“The success of CAN 2023 demonstrates Morocco’s capacity to host major international events and reinforces its position as a leading tourist destination in Africa,” stated the Ministry of economy and finance.
The tournament saw a total attendance of over 2.5 million spectators across all matches. egypt won the competition,defeating Ivory Coast in the final.
You can find more information about Morocco’s economic performance on elEconomista.es (in Spanish).