Mortgage Campaign Manager – Citi – Ofallon, MO | $107K – $160K+
Citi is seeking a Vice President-level Mortgage Campaign Manager to oversee marketing initiatives from its O’Fallon, Missouri location. The position, posted on , highlights the bank’s ongoing investment in its mortgage business and the critical role of data-driven marketing in acquiring new customers and bolstering engagement.
The role is described as a strategic one, requiring the individual to remain current on industry developments and contribute to the overall direction of the mortgage campaign strategy. According to the job description, the Mortgage Campaign Manager will function as a “recognized technical authority” within Citi, possessing a solid understanding of commercial awareness. The position isn’t envisioned as a solo effort; the bank anticipates multiple individuals possessing similar expertise within the organization.
The responsibilities outlined emphasize a blend of strategic planning and meticulous execution. The successful candidate will partner with internal teams to ensure marketing campaigns are “designed and executed flawlessly,” focusing on test strategies, campaign scheduling, and ongoing auditing. A key component of the role involves proactively identifying and mitigating potential issues to maintain the integrity of marketing channels. This suggests a focus on risk management and quality control within the campaign process.
Collaboration is central to the position. The Mortgage Campaign Manager will work closely with business partners to drive acquisitions growth and enhance customer engagement. Decision-making will be heavily informed by data analytics, indicating a need for strong analytical skills and the ability to translate data insights into actionable recommendations. The role also includes managing internal legal and creative reviews, ensuring campaigns adhere to regulatory guidelines and brand standards.
Beyond the immediate execution of campaigns, the position carries significant responsibility for financial oversight. The manager will assist with monthly budget reconciliation and marketing invoice processing, demonstrating a need for financial acumen and attention to detail. The job description explicitly emphasizes the importance of risk assessment, requiring the candidate to consider the firm’s reputation and adhere to all applicable laws and regulations.
The qualifications sought by Citi reflect the complexity of the role. Candidates should possess between six and ten years of experience in marketing, specifically within the retail banking or financial services industry. Strong organizational skills, project management capabilities, and problem-solving abilities are deemed essential. The ability to thrive in a fast-paced, team-oriented environment and manage multiple projects simultaneously is also highlighted.
While a Bachelor’s degree is required, a Master’s degree is preferred. The job posting specifies a salary range of $107,120.00 to $160,680.00, acknowledging the level of experience and responsibility associated with the Vice President title. Citi also notes that eligible employees may receive additional compensation through discretionary and formulaic incentive programs.
This hiring announcement comes as the mortgage market continues to navigate a period of fluctuating interest rates and evolving consumer behavior. Banks are increasingly reliant on targeted marketing campaigns to attract borrowers and maintain market share. The emphasis on data analytics and risk management within this role underscores the growing importance of these functions in the mortgage industry.
Citi’s broader commitment to its workforce is also evident in the job posting, which highlights the company’s global reach – with over 230,000 employees worldwide – and its dedication to employee growth, community involvement, and making a “real impact.” The company offers a comprehensive benefits package, including medical, dental, and vision coverage, a 401(k) plan, and various insurance and wellness programs.
The anticipated closing date for applications is , providing interested candidates with a limited window to apply. The position is categorized under the “Marketing Program Management” job family within Citi, and is a full-time role based in O’Fallon, Missouri.