MOS Burger’s Sudden Collapse: 2 Shocking Reasons Behind 18-Year Hong Kong Venture’s Abrupt Demise
[Closing Wave/MOS Burger/Mos Burger/Chain Fast Food Restaurant]MOS Burger, a popular Japanese chain fast food restaurant, can be said to be the collective memory of many Hong Kong people. However, in just two weeks, there have been 2 Two branches have closed, including the K11 Art Mall in Tsim Sha Tsui and the Emperor Group Center branch in Wan Chai. Some netizens expressed their reluctance to leave, while others believed that the closure was “reasonable”, the food was “unpalatable” and poor service attitude was one of the “causes of death”.
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Closing wave｜MOS Burger opens 2 branches in a row
The K11 Art Mall branch in Tsim Sha Tsui closed as early as September 10. The store only officially opened in December 2022. At that time, it was the first to launch the “Grilled Chicken Pearl Fort” to celebrate. Unfortunately, it was closed less than two years after opening.
A few days ago, some netizens discovered that a closure notice was posted outside the MOS Burger branch in Emperor Group Center, Wan Chai, stating that the store would close on September 20 and thanking diners for their continued support. In just two weeks, MOS Burger had Two branches have closed.
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Graduation wave｜Netizens analyze the reasons for graduation
Some netizens posted on the forum to express their dissatisfaction, “I’m sad, it’s much better than McDonald’s. But because it’s expensive, not many people eat it.” Not only did he not feel sorry for it, but he also described the food as “difficult” and the products were far inferior to those of the year.
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Closure wave｜MOS Burger has been in business for more than 50 years
MOS Burger was founded in 1972 and is famous for its “rice burger” which is a combination of traditional Japanese rice balls and Western-style burgers. It currently has more than 1,700 branches around the world. In 2006, it expanded its business from Japan to Hong Kong. It has been nearly 20 years since its establishment in Hong Kong. There are 46 branches all over Hong Kong, Kowloon and the New Territories. At that time, the first branch in Hong Kong was opened in Kwun Tong APM Plaza, and there were still queues of people after half a year of opening.
MOS Burger launches various discounts from time to time to attract diners, such as Seniors’ Day, one-day limited, Mid-Autumn Festival, Father’s Day, Mother’s Day and other holiday discounts, and there are a variety of limited new burgers, such as Tsukimi Teriyaki Beef Burger, Sansheng Burger , vegetable pickled pork burgers, etc., attracting many diners and fans. However, compared with similar types of fast food restaurants, netizens believe that the price of MOS Burger is higher and the food quality is unstable, which discourages diners and choose other fast food restaurants.
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