Most Notable Ads of the Week: American Eagle, Nespresso, and More

American Eagle, Nespresso, Peloton, Dove, and other major brands are behind this week’s most notable advertising campaigns, according to Adweek’s latest “Ads of the Week” feature.

The campaigns leverage celebrity partnerships and creative concepts to engage audiences across fashion, beauty, fitness, and consumer goods sectors.

Nespresso’s “Vertuo World” campaign features global brand ambassador Dua Lipa, who takes center stage in a globe-trotting showcase for the company’s coffee capsule range, with George Clooney appearing in a supporting role.

The ad twists Nespresso’s long-standing “What else?” tagline as Lipa samples various options, marking the first public rollout of the Nestlé-owned brand’s refreshed visual identity and creative direction aimed at Gen Z consumers.

American Eagle continues its collaboration with Sydney Sweeney in “Syd for Short,” a sequel to last year’s campaign that sees the actor modeling AE jean shorts in everyday, sun-lit scenarios ahead of the summer season.

Sweeney described filming the 15-second hero spot as “a really fun and playful experience” in an interview with Adweek.

Peloton’s campaign features fitness trainer Hudson Williams getting into shape, aligning with the brand’s focus on accessible, real-life fitness journeys.

Dove launched “The Beauty Machine” by Ogilvy, an interactive vending machine installed at London’s Waterloo Station that critiques social media algorithms for promoting unrealistic beauty standards.

The installation invited passersby to participate in an open casting call, with selected images displayed on billboards around the transport hub for 48 hours.

Dr. Squatch’s campaign stars Megan Fox in a scholarly-themed advertisement, continuing the brand’s distinctive approach to men’s personal care marketing.

Liquid Death partnered with Pop-Tarts for a crossover campaign blending the beverage company’s edgy branding with the nostalgic snack brand.

Adweek highlighted one campaign as its “Most Effective Ad of the Week” in partnership with EDO, noting its relevance during tax season, though specific details of the ad were not disclosed in the source material.

Collectively, the campaigns reflect a trend of using high-profile talent and concept-driven storytelling to strengthen brand resonance in competitive markets.