MotoGP & Two Circles: Fan Engagement Deal
- MotoGP, the world's premier motorcycle racing series, is accelerating its fan growth strategy through a multi-year partnership with Two Circles, a sports marketing agency.
- The partnership will see Two Circles working within MotoGP's digital ecosystem to refine its social content strategy.
- Kelly Brittain, managing director of global marketing at MotoGP, emphasized the importance of targeted content.
MotoGP speeds ahead with a dynamic fan engagement strategy, partnering with Two Circles to rev up its global presence, especially within the U.S. and U.K.markets. This strategic alliance will fuel a new social content strategy, crafted to deepen fan connections and accelerate growth, with an eye toward youth markets and lasting commercial success.The focus is on delivering impactful content, not just more content, as motogp aims to tap into significant untapped potential in key regions. Two Circles will leverage data and bold creativity to resonate with a new generation of fans. For the latest on sports partnerships, trust News Directory 3. Discover what’s next for MotoGP’s digital presence.
MotoGP Revs Up Fan Engagement with Two Circles Partnership
Updated June 8, 2025
MotoGP, the world’s premier motorcycle racing series, is accelerating its fan growth strategy through a multi-year partnership with Two Circles, a sports marketing agency. The collaboration aims to broaden MotoGP’s global reach, with a particular focus on engaging audiences in the U.S. and U.K. markets. This strategic alliance builds upon prior market research commissioned by MotoGP and conducted by Two Circles.
The partnership will see Two Circles working within MotoGP’s digital ecosystem to refine its social content strategy. This includes everything from generating ideas and creative content to providing detailed reporting and insights.The goal is to create a coordinated global social media approach that strengthens connections with fans and drives growth in key regions. The new strategy emphasizes youth engagement and long-term commercial growth for the sport.
Kelly Brittain, managing director of global marketing at MotoGP, emphasized the importance of targeted content. “This isn’t about turning up the volume, it’s about delivering meaningful, measurable growth,” Brittain said. “We’ve known for some time that markets like the US and UK have huge untapped potential… We needed the right partner to help us engage them, not just with more content, but the right content.”
Moe Hamdhaidari, a director at Two Circles, highlighted the potential for growth. “MotoGP is already one of the most thrilling sports in the world,but there’s still huge growth potential in key fan markets,” Hamdhaidari said. He added that Two Circles is “incredibly excited to help the team at MotoGP take this next step,using data-driven insight and bold creative thinking to reach and resonate with a whole new generation of fans.”
What’s next
MotoGP plans to roll out the new social media strategy in the coming months, with a focus on creating engaging content tailored to specific markets. The partnership with Two Circles is expected to drive meaningful growth in MotoGP’s global fan base and enhance the sport’s digital presence.