MotoGP & Two Circles: US & UK Fan Growth Strategy
- MotoGP, the elite motorcycle racing series, has engaged commercial agency Two Circles to boost fan growth in key international markets.
- Two Circles will collaborate with MotoGP to deliver a refined content strategy, leveraging data-driven insights from ideation to execution.The goal is to broaden the sport's fan base and...
- Kelly Brittain,MotoGP's global marketing managing director,emphasized the importance of measurable growth.
MotoGP accelerates its fan engagement strategy with Two Circles, aiming for important expansion in the US and UK. This partnership leverages data-driven insights to refine MotoGP’s content strategy, targeting new fans and boosting overall engagement. Experts at Two Circles will work closely with MotoGP to create compelling content and experiences personalized for each demographic to reach a whole new generation of fans, with the ultimate goal of expanding the sport’s global reach. News directory 3 delivers the latest industry news. what innovative content are they planning to engage new audiences? Discover what’s next…
MotoGP Taps Two Circles for Fan Growth Strategy
Updated June 4, 2025
MotoGP, the elite motorcycle racing series, has engaged commercial agency Two Circles to boost fan growth in key international markets. The partnership focuses primarily on expanding MotoGP’s reach and engagement in the United States and the United Kingdom.
Two Circles will collaborate with MotoGP to deliver a refined content strategy, leveraging data-driven insights from ideation to execution.The goal is to broaden the sport’s fan base and considerably increase engagement levels.
Kelly Brittain,MotoGP’s global marketing managing director,emphasized the importance of measurable growth. “We’ve known for some time that markets like the U.S.and U.K. have huge untapped potential, and the Two Circles research highlighted this further,” Brittain said.
In the U.K., TNT Sports broadcasts the series. Earlier this year, Fox secured the rights in the U.S. through a last-minute deal.
Brittain, who assumed her marketing leadership role in September, noted the need for a partner to deliver the right content to engage potential fans. “Two Circles is best-in-class when it comes to growing fandom,” she said. “This partnership is about action,not words.”
Moe Hamdhaidari, a director at Two Circles, highlighted MotoGP’s existing appeal and the potential for further expansion. “MotoGP is already one of the moast thrilling sports in the world, but there’s still huge growth potential in key fan markets,” Hamdhaidari said.
He added, “We’re incredibly excited to help the team at MotoGP take this next step, using data-driven insight and bold creative thinking to reach and resonate with a whole new generation of fans.” This collaboration is the latest in a series of partnerships for Two Circles, reflecting its expanding international presence.
The firm recently became the exclusive sponsorship agency for English soccer’s Women’s Super League through 2029. In March, Two circles was also contracted to distribute and market media rights for France’s top two men’s rugby divisions under a seven-year agreement. Additionally, Cricket Australia brought in the U.K.-based agency as a partner last month.
What’s next
MotoGP and Two Circles will now begin implementing their data-driven content strategy, targeting new fans in the U.S. and U.K. markets. The partnership aims to deliver measurable growth in fan engagement and expand MotoGP’s global reach.